Folio: Wire | 8.17.06
By Linda Zebian
TIME Changes Delivery Date From Monday To Friday
Research done by the magazine shows that pre-weekend delivery will allow readers to spend more time with the magazine. Copies will hit newsstands of Fridays and most subscribers will receive their magazines by Saturday.
The pre-weekend delivery date gives advertisers a new opportunity to get to access consumers before they do a large majority of purchasing, Managing editor, Ed McCarrick says. Menicheschi Named Publisher of Vanity Fair
Penton Reports Revenue, EBITDA Increases in Q2, First Half of 2006 Penton Media this week reported revenues of $4.8 million for first of half of the year, an increase of 4.9 percent over the previous year’s revenues. Net income for the first six months of 2006 increased by $5.8 million to $1.8 million, compared to a loss of $4 million in the first six months of 2005. Adjusted EBITDA is also up, increasing 14 percent or $3.1 million to $25.5 million.
The company reported increases in online, custom publishing and events revenues for the first half of the year, while print revenue was flat. Online revenue was $11.4 million, an increase of 29 percent. Penton reported that Web traffic was up 18 percent to an average 15.7 million page views per month, while unique visitors increased 27 percent to 3.9 million a month. The company says it launched 166 Webcasts in the first half of the year, an increase of 42 percent. It also launched seven new Web sites.
Event revenues were up 12 percent to $22.4 million. Revenues from the company’s five newly launched events was a combined $1.7 million in the first half of the year. Meanwhile, in the second quarter of this year, the company’s revenues increased 8.7 percent year-over-year to $47.6 million. Second quarter adjusted EBITDA was $8.2 million, an increase of 20.5 percent or $1.4 million.
Study Shows Value in Public Place Magazine Reading
A study commissioned by Time Inc. and Mediaedge:cia, has found that more than 80 percent of readers take actions based on magazines read in waiting rooms and other public places. The study also reavealed that reading magazines is the number one activity readers do while visiting doctors’ and dentists’ offices, hair salons, barber shops and business reception areas.
The online study, which was conducted by Marketing and Research Resources, Inc., surveyed over 5,000 adults regarding their magazine reading habits in public places. Magazines used in the study included Entertainment Weekly, In Style, Sports Illustrated, Fortune, Parenting and People magazines.
Other results showed that 85 percent of respondents said they didn’t mind waiting if magazines were available, while 97 percent said "waiting rooms should provide things to read while you wait." Depending on which publication was read, 81 percent to 94 percent of public place readers took actions based on the magazine content whether editorial or advertising.
Cracked Returns After Year and a Half Hiatus
Cracked, the 48-year old humor magazine has officially relaunched under the Cracked Entertainment label. Acquired in 2005 by entrepreneur Monty Sarhan who now serves as editor, the magazine has moved on from its illustrated past and will now contain feature articles, parodies, magazine spoofs, pranks and columns. Nearly double its size from 48 pages to 80 pages, the magazine will have a cover price of $3.99.
Milo Media Acquires Fuel Cell Magazine
Illinois-based Milo Media has purchased Webcom Communications’ Fuel Cell magazine. The fuel cell and technologies magazine has a circulation of 10,000 and is published six times yearly. The transaction was handled by Mike Kreiter, director of W.B. Grimes & Co. Financial terms were not released.
Atlantic Monthly Funds New Harvard Title
Harvard University graduate Bom. S. Kim has launched 02138, a magazine aimed at Harvard grads and beyond. The magazine launch is funded by The Atlantic Media Company owner and Harvard graduate David Bradley, and accounts for the first launch title Bradley has ever invested in.
The magazine, slated to launch in October 2006, is a lifestyle title covering breaking news, politics, entertainment and more. The first two issues will be mailed to 50,000 Harvard alumni and will also be made available at Harvard reunions and events.
Kim will serve as founder and president of the Boston-based publication, overseeing former Atlantic associate publisher Meredith Kopit, who will serve as publisher. Editorial director, Caroline Miller served as editor-in-chief of New York magazine and former Fast Company founding designer Patrick Mitchell will join as creative director.
BEEF Magazine Launches New Site
Prism Business Media’s BEEF magazine has launched a new Web site focused on the needs and interests of smaller beef operations, AmericanCowman.com. The site will also have an accompanying twice monthly e-newsletter entitled American Cowman Update.
The launch is a direct result of Prism’s strategic extensive research project it conducted with Pfizer Animal Health, which surveyed the interests of the market.
Ogden’s Grit Relaunches
Rural lifestlye magazine Grit, which was launched in 1882 will reluanch with the September/October issue. The Ogden Publications monthly will now be published bimonthly and will transform from a tabloid-sized newspaper to a traditional glossy magazine. Newsstand price will be $3.95 and distribution of the premier issue will be 150,000.
Mequoda Publishing Summit to be Held in Boston This Year
Web publishing consulting company, Mequoda Group, will hold its third annual summit in Boston on September 14 and 15. Highlights from the anticipated conference include more than 21 sessions and panels on subjects concerning many areas including how to creative online revenue streams, sell more print products online and build more profitable Web sites.
Wiesner Custom Title Wins 5 Mangum Opus Awards
Wiesner Custom Publishing’s ONE magazine, a publication produced for client HealthONE, has one a 5 gold, silver and bronze Magnum Opus Awards. The awards, which are brought to the industry by Publications Management and the Missouri School of Journalism, recognize high quality in editorial and design. From 700 applications, ONE received the Gold Award for Best Use of Illustration, Silver Awards for Best New Launch, Best CEO/Executive Letter, Best Design – New Publication, and Bronze for Best Editorial – New Publication.
VNU Re-Launches American Artist Site
VNU Business Media has re-launched a redesigned version of the American Artist Web site. New features include access to information on art competitions, drawing and painting techniques, workshop listings, and new products and services. New areas on the site now target beginners, educators and experts, while painting demonstrations featured in the print magazine will be offered on audio slide shows. The site compiles the best articles from all four American Artist titles, which include American Artist, Watercolor, Drawing, and Workshop magazines.
FosteReprints Wins 10th Consecutive Gold Ink Award
Indiana-based magazine reprint company FosteReprints beat out a number of competitors, winning both a gold and silver award in the Gold Ink Award national print competitions. Over 1,500 entries across 50 categories were submitted for the awards and were judged based on print quality, quality of color separations, technical difficulty and overall visual effectiveness. Winners will be recognized at the Annual Gold Ink Awards Reception in Chicago on October 16.
PCWorld.com Unveils Redesign
In its most significant upgrade since 2000, PCWorld has redesigned its Web site with an updated design and architecture in order to boost appeal to visitors and advertisers. The move toward the redesign began last summer, when surveys were conducted with readers and site visitors, who were asked to critique the existing site and offer ideas as to what they would change.
Working alongside MetaDesign, Inc., PCWorld’s staff improved site navigation and allows for multiple page layout options in a single template. Visitors can now also customize their homepage, and participate in other interactive features like community forums and user reviews.