Folio: Wire | 8.09.07
PC World Gets a Fresh Look
In the September 2007 issue, PC World readers will notice what the magazine calls its most significant redesign in a decade.
Kicking off the magazine’s 25th year, the September issue will feature a new logo and cover design, and will include new sections like Forward (which focuses on new products and trends), Business Center (information on products and services for small- an medium-sized businesses) and Security Alert (devoted to security and threat topics readers say are critical to them).
PC World executives hope the redesign will help make the magazine “more useful and relevant” to its readers, a statement says. The September issue hits newsstands Aug. 14.
Rodale Reports Strong 2Q Growth
Health, fitness and wellness publisher Rodale Inc. reported that its second quarter print and online ad revenues are up from the same period last year. Increased online traffic, growing circulation numbers and multiplatform brand extensions have helped attract 3 million new customers year-to-date, a statement says.
Revenue for all of Rodale’s operations from April to June 2007 totaled $163.8 million, up 8.3 percent over $151.3 million in 2006, the publisher reports. Second quarter online advertising increased 117.2 percent over the same period last year and ad pages were up 20.6 percent.
“An unprecedented number of people are seeking information to improve their health, and more and more of them are coming to us for that information,” Rodale publisher and CEO Steven Pleshette says in the statement. Rodale publishes titles such as Men’s Health, Women’s Health and Runner’s World.
ABM Hosts B-to-B Social Networking Event
As vertical digital networks continue to grow, and continue to connect millions of people with similar interests and opinions from all over the world, corporate leaders and business owners are still trying to determine the best way to make these virtual networks a part of their businesses.
This was the topic of discussion at American Business Media’s event, “B-to-B Meets Social Networking: Talk to the Leaders in Digital Communities,” held Thursday Aug. 8 at the Scholastic headquarters in New York City. About 20 media professionals turned out for the event.
The event’s panel was made up of Sean Brooks, TechTarget’s vice president of social networking; Dora Chomiak, senior director of e-business and digital media at McGraw-Hill Construction, Information and Media Services; and Matt Preschern, vice president of IBM’s small and medium business, and ecosystem communications. Also on hand was keynote speaker Paul Gillin, author of “The New Influencers.”
“Anyone can get into publishing these days with very little money. For people who have made their living in the publishing industry, that’s scary, but I think there’s a lot of opportunity here,” Gillin said at the event.
During his presentation, Gillin brought up a number of arbitrary incidents that turned into global news stories thanks to exposure on new media platforms such as podcasts and blogs. Before taking questions from the audience, Brooks, Chomiak and Preschern discussed how their companies are utilizing online resources like discussion boards, blogs, user-generated content and reconstructed Web sites.
“We’re all still experimenting,” Brooks said at the event. “We’re trying to determine how to engage our community and how to monetize that.”
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