Folio: Wire | 8.02.07
Rodale Increases Women’s Health Rate Base to 1.1 Million
Effective with the January/February 2008 issue, Women’s Health magazine’s rate base will jump nearly 30 percent from 850,000 to 1.1 million. It is the fourth increase since the magazine’s launch in October 2005.
Emmaus, Pennsylvania-based Rodale, Inc., will report a 52 percent increase in circulation for Women’s Health in the first half of 2007, over the same period last year. Through September, ad pages are up nearly 50 percent over the same period in 2006, the magazine reports.
Consumer Magazine 2ndQ M&A Values Up, B-to-B Down
Primedia’s sale of its Enthusiast Media Group this May to Source Interlink Companies for $1.2 billion helped fuel a significant increase in the dollar value of consumer magazine transactions over the second quarter of 2007, according to a report by merger and acquisition advisory firm Whitestone Communications, Inc. Deal values for b-to-b media – including trade magazines and trade shows – were down 28 percent.
Consumer magazine transaction values over the second quarter totaled $1.5 billion, up from $32 million during the same period in 2006, the report says. Excluding the Primedia deal, the consumer magazine category transaction value exceeded $300 million.
The dollar value of b-to-b media transactions during the second quarter this year totaled $225 million, down from $310 million during the same period in 2006, says the report. The largest b-to-b transaction in the quarter was Insight Venture Partners’ acquisition of Ziff Davis Media’s Ziff Davis Enterprise Group for $150 million.
"The torrid pace of b-to-b deals of the past 18 months is taking a break," Whitestone Communications managing director Ed Fitzelle says in a statement. "There are still some major deals in the works and we expect this pace will continue from this point forward"
Whitestone Communications’ annual report, "Who’s Buying Whom," reports on deals in the fields of publishing, information and training.
Emmis Publishing Announces Magazine Purchase
Indianapolis-based Emmis Publishing, a wholly-owned subsidiary of Emmis Communications, has purchased Orange Coast Kommunications, publisher of Orange Coast magazine.
With a circulation of about 50,000, Orange Coast covers the community of Orange County, California. Emmis Communications publishes a number of city and regional titles, including Atlanta, Cincinnati and Texas Monthly.
Financial details of the purchase were not released.
Manhattan Publisher Acquires Weekly New York Newspaper
Manhattan Media’s stable of community weekly newspapers was bolstered this week when the publisher acquired another newsweekly – The New York Press.
The newspaper and its Web site, www.nypress.com, will be integrated into Manhattan Media’s Community Newspaper Group, a release says. The New York Press joins other weeklies such as Our Town, The West Side Spirit and the Chelsea Clinton News. Manhattan Media owns also AVENUE and New York Family magazines.
Terms of the transaction were not released.
International Appliance Publication Purchased
Global appliance title appliance DESIGN has acquired technical review publication International Appliance Manufacturing.
Providing solutions for design and engineering teams in the global, commercial, and medical appliance/durable goods industry, appliance DESIGN will continue to publish International Appliance Manufacturing at its current circulation of about 5,000, and will explore the potential for cooperative marketing between the publications, a statement says.
Formerly owned by Ashokan International, International Appliance Manufacturing comprises a collection of technical papers covering the design and manufacturing of household appliances. appliance DESIGN is a publication of BNP Media.
Interweave Press Launches Online Community Site
Aspire Media’s Interweave Press, a special interest crafts company, has launched BeadingDaily.com, an online beading community.
The Web site features a library of free beading and jewelry-making projects, a daily blog and an e-newsletter from the publisher of Interweave Press’ Beadwork, Step by Step Beads, Step by Step Wire Jewelry and Stringing magazines, a release says.
Earlier this summer, Interweave Press started KnittingDaily.com, an online community for knitters.
"These two online platforms have created new opportunities for cross-media content and will significantly increase our ability to connect to craft enthusiasts with our trusted brands," Interweave CEO Clay Hall says in the release.
W.D. Littleford Award Finalists Announced
American Business Media this week named six finalists for the 2007 W.D. Littleford Award.
National brokerage firm A.G. Edwards, infrastructure engineers the Halcrow Group, Library Journal magazine, New York church mentorship program mercyFirst, convenience store chain Sheetz Inc. and South Carolina-based healthcare clinic Volunteers in Medicine all were nominated for their individual contributions to community-based initiatives.
Winners will be announced August 14 at a luncheon in New York City. The Grand Littleford Award winner will receive a $3,000 donation from the Littleford Foundation.
PlattForm Holdings Acquires Another Lead Generation Company
Marketing, advertising and public relations firm specializing in enrollment solutions for the higher education industry and the U.S. Military, Plattform Holdings, Inc., has acquired marketing services firm VentureDirect Worldwide, Inc.
Providing lead generation and customer acquisition services to advertisers, and list brokerage and management services for publishers and list buyers, VentureDirect Worldwide will help PlattForm Holdings expand its services to clients within the post-secondary education sector, a statement says.
Last week, PlattForm Holdings acquired beauty school industry recruitment and lead generation company Beauty Schools Directory.