Folio: Wire | 7.12.07
Study: Custom Publishing In Need of Editors, Designers
According to a new study from the Custom Publishing Council and Publications Management, editorial and design employees continue to be in high demand as the custom publishing industry realizes its sixth consecutive year of growth.
According to the study, called "Staffing and Compensation: How Corporate America Staffs its Custom Publishing Endeavors," publishing staffing levels have grown to an average of 3.23 professionals per company, up 48.8 percent since 2000.
Other noted results include that compared to 2000:
- The average compensation for all types of custom publishing professionals is up to $55,951 this year, an increase of 2.1 percent.
- The use of editorial and design professionals is up 47 percent and 32 percent respectively.
- Time spent on custom publishing projects has increased 68.1 percent over the last six years.
- Productivity;measured by the number of unique pages produced per full time employees;has grown to 439 pages from 169 pages, an increase of 159.8 percent.
ABM Announces CEBA Awards Judges
American Business Media has selected the panel of judges for its annual Creative Excellence in Business Advertising Awards.
The judges include:
- Head CEBA judge Lynn Giordano, CCO, Gotham Inc.
- Nadar Ashway, president and creative designer, The Ashway Group
- Mark DiMassimo, CEO and creative director, DiMassimo
- Nina DiSea, chair and CCO, McCann-Erickson Worldwide
- Todd Heyman, creative director, OgilvyOne
- Don Schneider, executive vice president and creative director, BBDO
Honoring outstanding achievement in business media advertising, ABM’s annual CEBA Awards ceremony is scheduled for October 3 at the Lincoln Center in New York City.
Changes at House Beautiful
Hearst Magazines’ House Beautiful is increasing its trim size by one-inch;from its current dimensions of 8"x10 7/8" to 9"x10 7/8" -effective with the November issue. The change in size reflects 12-percent increase in ad pages over the first half of 2007 and newsstand sales over the first quarter, the company says.
The magazine’s cover price will increase also, from $3.95 to $4.50, effective with the November issue. House Beautiful will adjust its rate base in January from 850,000 to 800,000.
Magazine Group Wins 14 Awards
Custom publisher The Magazine Group and its clients have received 14 industry association awards in recent weeks.
Independent School, the official magazine of the National Association of Independent Schools, has earned five awards, including three from the Association of Educational Publishers and a gold award for design excellence from the Society of National Association Publications.
HemAware, the official magazine of the National Hemophilia Foundation, collected three honors, including a silver award in design excellence from the Society of National Association Publications and an award of merit from the Society of Publication Designers. Other titles receiving awards are DOC News, Folk Art, Real Estate Portfolio and WebMD the Magazine.
CMI Adds New Titles
Outsource circulation management provider Circulation Specialists Inc. has added 14 magazines to its client roster. Eleven are part of the Weider History Group, including titles such as Military History, Civil War Times and Aviation Times. Other new CSI clients are La Cucina Italiana, Woodcraft and Garden and Gun, a Southern lifestyle magazine that launched in April. CSI currently manages circulation functions for more than 35 publications.
Real Estate Publisher Expands
Franchise real estate magazine publisher Homes & Land has signed 15 new franchises and has facilitated eight ownership changes of existing franchise operations this year. The signings represent expansions in 14 states, including Connecticut, Massachusetts and Texas. Additionally, the Homes & Land Canadian operation signed six new franchises and has facilitated two ownership changes.
The Tallahassee, Florida-based publisher has nearly 350 franchises and prints and distributes more than 65 million copies of its magazines annually, reaching 30,000 communities in the U.S. and Canada.
Tabbie Awards Winners Announced
Legal markets magazine Legal Business took top honors in the Best Single Issue category in this year’s Tabbie Awards, the competition’s most comprehensive category. Presented by Cleveland-based Trade, Association and Business Publications International, the awards honor editorial and design excellence in b-to-b magazines worldwide. Gold, silver and bronze awards were distributed in 11 editorial categories.
In the race for gold in the design categories Information Security won for Feature Design, Inbound Logistics won for Front Cover Photograph and nyse magazine won the award for best Opening Page or Spread.
Editorial gold award winners included Computerworld, for Feature Article; EXHIBITOR for How-To Article; and Law Technology News for the Regular Column category. Infoworld received this year’s inaugural Best b-to-b Web site gold award.
Hotel Group Launches In-Room Magazine
San Francisco-based independent boutique hotelier Joie de Vivre Hospitality has launched a new new in-room publication, Joie de Vivre Hotels Magazine. The magazine will be distributed to all its hotel guests starting with the Fall/Winter issue due out in September. The company hopes to translate what it calls its "local’s perspectives" into the magazine, which will cover topics such as area activities, perspectives on travel, entertainment, dining and fashion. Initially planned for semi-annual publication, the second issue (Spring/Summer) is scheduled for April 2008.