Folio: Wire | 6.28.07
New Magazine Targets 60+ Demographic
Upside Media founder David Bunnell has launched a new magazine and Web site targeting the 60+ demographic. Bunnell, who is also the founder of PC World, PC Magazine and MacWorld magazines will be the editor of ELDR, the first publication from San Francisco-based ELDR Media, the company he founded with senior housing professional Chad Lewis.
The brand’s tagline, "Celebrate Aging" is reflected in editorial content will focus on changing the perceptions of what it means to get older. Columns will cover law, money, travel, yoga, recipes while other topics include culture, politics, relationships and more.
ELDR will publish quarterly with a hybrid controlled and paid circulation of 75,000. The magazine is slated to go bimonthly with a circulation of 100,000 in 2009.
Scientific American Redesigns
Scientific American magazine has undergone a redesign in effort to enhance the brand, the 162-year-old magazine will reveal a new look in the July issue, reflecting more news, opinion and interactivity in its pages in hopes of driving readers to its Web site. The July issue also includes new advertisers in light of recent rate base increase. A free PDF download of the new issue is available on sciam.com.
Billboard to Expand Digital Programs for Latin Music Industry
Billboard has partnered with Hoodiny Entertainment Group to strengthen the positioning of Hoodiny’s Latin music community, elHood.com. Hoodiny will now have the ability to leverage Nielsen’s U.S. digital sales organization and Billboard content to enhance its Web sites. Hoodiny will feature Billboards breaking news features, Latin music coverage, chart information in Spanish and Portuguese languages on Hoodiny-powered sites.
Us Weekly Says Just Says ﾑNo’ to Hilton Coverage
Us Weekly editor Janice Min refuses to cover any news of Paris Hilton’s exit from the big house in this week’s issue. "When it came down to it, the staff and I felt what I believe a lot of people in America are feeling. Which is just enormous Paris fatigue," Min told The Associated Press on Tuesday.
Hilton’s name will not be mentioned anywhere in the issue, said Min. "I don’t think we even mention the city of Paris," she said.
However, Us continues to post Paris news online, as today’s news features a story regarding Hilton’s first post-incarceration Wednesday night interview on Larry King Live.
Berkshire Living Launches New Business Quarterly
Pittsfield, Massachusetts-based Berkshire Living will launch a new business quarterly magazine in October. BBQ: Berkshire Business Quarterly will be headed up by Berkshire Living editor-in-chief Seth Rogovoy and will focus on topics from the region’s retail, financial, education, publishing, marketing, medical/health, legal, culture, manufacturing, and hospitality sectors. Laura Morris, former creative director of Business 2.0 will come on board to serve as creative director.
Men’s Health Expands Urbanathlon Festival
Men’s Health is expanding its Urbanathlon & Festival event in its second year to two U.S. cities. The race will come to Chicago in addition to the Original New York location. The brand is also planning to expand the event to San Francisco in Spring 2008.
The race combines traditional elements with obstacle course components in city landmarks and continues into a day-long festival featuring live entertainment, health and wellness expos, interactive sports, concessions and samples and demos by sponsors.
Ohio Names Golf Event Best Trade Magazine
Cleveland, Ohio-based Symphony publishing title Golf Event has been named bets trade publication n Ohio at the 29th annual Ohio Excellence in Journalism Awards. The year-old bimonthly magazine was judged on reporting, writing, editing, design, photography, graphics and packaging.