Folio: Wire | 6.14.07
MPA Goes Virtual for Kelly Awards
The Magazine Publishers of America honored Sausalito, California-based agency Butler, Shine, Stern & Partners with the $100,000 grand prize Kelly award for outstanding magazine advertising in a virtual presentation Wednesday.
Butler received the award for its integrated "Convert" campaign for MINI USA. The Kelly Awards, the program that recognizes agencies and advertising clients who show excellence in magazine campaigns, celebrated its 26th anniversary with a virtual ceremony, which is now available on demand online.
Winning the Gold Kelly prize were Arnold Worldwide (Boston, MA) and Crispin Porter + Bogusky (Miami, FL), who jointly created the "Infect Truth" campaign for the American Legacy Foundation/truth.
Leo Burnett USA (Chicago, IL) was awarded the Silver Kelly for its "Initiation" campaign for Altoids.
Winners of Best Magazine Ads include: for Best Spread: Goodby, Silverstein & Partners (San Francisco, CA) "Ingredients"campaign for Háagen-Dazs; for Best Multi-Page: Peterson Milla Hooks (Minneapolis, MN) "Design for All" for Target; for Best Full Page: Butler, Shine, Stern & Partners (Sausalito, CA) "Shared Space" for MINI USA; for Best Insert: Crispin Porter + Bogusky (Miami, FL) "New Beetle Convertible Pill" for Volkswagen; for Best Public Service Campaign: Arnold Worldwide (Boston, MA) and Crisipin Porter + Bogusky (Miami, FL) "Whudafxup" for American Legacy Foundation/truth; and for Best Integrated Campaign: BBDO (Detroit, MI, and New York, NY) "A New Species from Jeep" for Jeep.
PC Magazine Partners with Technology Equipment Donation Program
PC Magazine has launched a new technology equipment program called PC Magazine Digital Love in honor of the magazine’s 25th anniversary. Through a partnership with the National Cristina Foundation, a not-for-profit organization dedicated to the support of training through donated, used technology, PC Magazine has donated nearly 200 technology items to worthy organization from the PC Magazine Labs to date. The NCF has donated all of the products to Computers for Youth, a not-for-profit organization that takes donated systems and repurposes them into home learning centers for children.
ITEM Publications Launches E-Newsletter in China
Plymouth Meeting, Pennsylvania-based ITEM Publications has launched Interference Technology China eNews, a digital newsletter to be distributed to 5,000 Chinese engineering professional subscribers. The newsletter is s sister publication of the English-language version of the newsletter that launched in 2005. The newsletter will be published every two weeks.
Penthouse Offers Perforated Centerfold
Penthouse has redesigned its centerfold feature in its July issue. "The Big Rip" is a double-sided, perforated photo of the traditional nude model centerfold on one side with a partially-dressed version on the other side.
The feature is a direct response to a recent Penthouse and Millward Brown survey that found that men want to see more photos of partially-clothed women.
Billboard Launches Mobile Music Journalist Contest
Billboard has partnered with LG Electronics MobileComm U.S.A. Inc. to launch a new initiative called Mobile Beat, a mobile music journalist contest where music lovers can enter to win n LG enV camera phone and VIP passes to local concerts, festivals and shows in their area. Entrants interested in the contest can submit a personal photo and 100-word statement explaining why they should be chosen to win the phone and passes. The winners will become bloggers from June until mid-September, and will capture highlights from the local events using the camera, and upload the images and reviews to the Billboard.com blog site. A grand prize winner will be chosen in September and will receive an all-expense paid trip for two to the Billboard Music Award show. Runners up will each receive the latest model LG phone.