FOLIO: Wire | 4.27.06
This fall, Hearst will launch Deluxe, a 24-page supplement to Seventeen covering West Coast luxury fashion. The outsert will arrive with the September issue of Seventeen at readers’ homes with household incomes of at least $75,000. Fifty thousand more copies will be available on newsstands. Atoosa Rubenstein, editor of Seventeen, has hired well-known Hollywood stylist Rachel Zoe as editor of the spin-off title.
MPA Announces Kelly Award Nominees
The nominees for the 25th annual Kelly Awards were announced this week with advertising agencies Carmichail Lynch and Crispin Porter + Bugusky each receiving five nominations, the most for any agency, while client companies MINI, Harley Davidson and Altoids had four, three and two nominations each, respectively.
The award ceremony will be held June 14. Finalists are eligible to win the $100,000 Grand Prize, Gold and Silver Kelly Awards at the event to be held at Cipriani 42nd Street in New York, during the Association of National Advertisers’ Masters of Integrated Marketing Conference.
Other nominees include:
MPA 2006 Kelly Awards Nominees
Agency Client The 2006 Kelly Finalist Campaigns (In the running for Grand Prize Kelly, Gold, Silver and Best Magazine Ads by Size) Arnold Worldwide Volkswagen BBDO Pepsi/Aquafina BBDO eBay Bartle Bogle Hegarty Axe/Unilever Bartle Bogle Hegarty Axe/Unilever Carmichael Lynch Harley Davidson Motorclothes Carmichael Lynch Harley Davidson Part and Accessories Carmichael Lynch Harley Davidson Motorcycles Carmichael Lynch Porsche Crispin Porter + Bogusky MINI Crispin Porter + Bogusky Bell Helmets Crispin Porter + Bogusky MINI Crispin Porter + Bogusky MINI Crispin Porter + Bogusky Virgin Atlantic Airways Fort Franklin ESPN, Inc. Goodby, Silverstein & Partners Specialized Bicycle Company Leo Burnett Altoids Martin Williams Mahogany Bay Mullen Department of Defense Ogilvy & Mather American Express Wieden + Kennedy Nike The 2006 Kelly Finalists for Best Integrated Campaign (One winner to be chosen) Crispin Porter + Bogusky MINI Venables Bell & Partners HBO Home Video Wieden + Kennedy Starbucks Coffee Company The 2006 Kelly Finalists for Best Public Service Campaign (One winner to be chosen) Arnold Worldwide and Crispin Porter + Bogusky American Legacy Foundation Arnold Worldwide and Crispin Porter + Bogusky American Legacy Foundation The Richards Group The Salvation Army
Martha Stewart Omnimedia Launches New Title, Sees Revenue Gain in the First Quarter
Martha Stewart plans to launch Blueprint: Design Your Life, a lifestyle publication targeting women ages 24-45 with home, fashion, health, fitness, travel, technology and culture. An initial ratebase of 250,000 is expected. Blueprint’s second issue is slated to be out in late August, while six issues are anticipated to be published next year. The company invested approximately $1.1 million into the title, primarily to fund staffing in advance of the initial publication.
DLG Media Launches AC Confidential DLG, publisher of Philadelphia STYLE and DC STYLE magazines, will launch AC Confidential, an all-about Atlantic City insert in the May/June and July/August issues. The publication’s Website ACConfidential.com will debut on Memorial Day and accompany a series of summer events at Various Atlantic City venues, which will be titled Lucky 7.
PC Magazine Launches Redesign
PC Magazine debuted a major redesign with its April 24 issue, which featured new sections and columns, and marked the first time the title has used original photography. According to PC’s parent Ziff Davis, this is the magazine’s most significant redesign in a decade and is based on feedback from readers. The new look is a result of efforts made by editor in chief Jim Louderback and his in-house design team, along with DJ Stout Pentagram design firm. Specific changes include new sections such as the front of the book column "Buying Guides" and revamped and expanded "First Looks." The magazine now offers commentary from the magazine’s editorial staff throughout the mag, as well.
Meredith Buys Ad Agency, Says Third Quarter Financials Show Growth
Meredith Corporation has purchased LA-based interactive marketing services firm, O’Grady Meyers for an undisclosed amount. The 13-year old agency employs over 40 people and will operate as a self-contained entity within Meredith’s Integrated Marketing division.
O’Grady Meyers specializes in online customer relationship marketing and serves clients including a number of Nestle USA brands and other companies in the food, packaged goods and healthcare categories. Meredith plans on capitalizing on the firm’s experience working with various online projects including interactive strategies, Web site development, viral marketing programs, online media and integrated promotions.
The purchase comes during a time of prosperity for the company, whose third fiscal quarter earnings show revenue up 29 percent to $394.9 million, while earning per share increased from $0.69 to $0.80, a 16 percent change. To date for the fiscal year, revenue is up 32 percent and stands at $1.2 billion, while earnings per share increased 14 percent to $1.90.
Pace Communications Launches ‘Epic,’ A New Web site From North Face
The North Face, a global supplier of technical outdoor apparel, equipment, footwear and gear, has joined forces with Pace Communications to launch Epic, The North Face’s new enthusiast online magazine, which targets an audience interested in outdoor adventure.
The Web site, which launches today, will include advice, trends and will cover events and expeditions targeting both athletes and consumers through video feeds, live chats and photo slideshows.
Accella Communications has announced three new business partners now using AccelaWorks Web response management systems, Prism Business Media, Putman Media and Summit Publishing. These new agreements follow other companies who are currently using the program, including IDG and Questex Media.
AccelaWorks is a Web response management tool that provides publishers form creation, data management, reporting and hosting services to help them manage lead generation and registration functions online. The program works with existing Web sites or content delivery systems and allows data to be exported to other systems. AccelaWorks also provides publishers the ability to set up advanced delivery instructions based on specific classification criteria.
Supermarket Chain Hires Pohly Company for Custom Publishing
Boston-based The Pohly Company is working alongside northeastern supermarket chain, The Hannaford Bros. Co. as the company’s publisher of its customer magazine. Pohly has been hired to reposition and redesign the bimonthly magazine and will be responsible for publication strategy development, distribution analysis and refinement, editorial content, graphic design and print production.
IEG Bought by WPP’s GroupM
GroupM, WPP’s media investment management operation service group, has acquired IEG Inc., a Chicago-based communications and sponsorship company. IEG is provider of research, analytics, strategic counsel and sponsorship training company, strategic alliances and promotional partnerships.According to IEG, all current employees at the company will be retained.