FOLIO: Wire | 4.26.07
Hoffman Media and Heart to Relaunch Victoria
Birmingham, Alabama-based publisher Hoffman Media and Hearst Magazines have formed a joint venture to relaunch Victoria, a lifestyle magazine that folded in 2003. Hearst owned and operated Victoria, a women’s lifestyle title focused on "romantic living" from 1987 to 2003. Under the new agreement, Hoffman, which owns successful title Cooking With Paula Deen, will handle all editorial, production, distribution and advertising for the magazine, while Hearst will contribute the Victoria trademark, copyright, URL, subscription database, as well as access to archives both editorial and art.
Victoria will be published bi-monthly and is set to hit newsstands in October with a cover price of $4.99. Hoffman plans to push heavy newsstand distribution and direct mail campaigns as well as an Internet presence. Hoffman hopes the bi-monthly will reach 250,000 paid copies after two issues.
Wiesner Publishing Changes Name, Opens Video Production Facility
Centennial, Colorado-based Wiesner Publishing has changed its name to WiesnerMedia, a name that will better represent the company’s market position, according Wiesner CEO Dan Wiesner. The media company has also launched a video production facility that will be used to broadcast daily financial news and other programming to the company’s financial industry portal, ProducersWEb.com, and other related sites.
Wiesner is the publisher of Bank Advisor, Benefits Selling, Boomer Market Advisor, Senior Market Advisor, CoBiz and Vine magazines, and also has a custom publishing division, a data services division and hosts a number of events.
BizBash Buys Masterplanner
BizBash Media has entered an agreement to acquire Masterplanner, an online event clearinghouse calendar service, from software provider Kintera Inc. Masterplanner founder Elisabeth Familian will serve as chairperson of the new entity. The deal is expected to close May 1.
PLAY Magazine Launches E-Newsletter
PLAY, the quarterly sports magazine from The New York Times, will launch a weekly e-mail newsletter, which will be free to the magazine’s 10,000 subscribers. The newsletter will feature PLAY’s writers and editor and will update readers on topics previous featured in the print magazine, as well as preview for upcoming print stories. It will also include interactive features including reader’ opinions and polls.
The Times will promote the newsletter online and in print, with some newsletter content to appear in the newspaper’s sports section.
Blender Takes Over NYC Theater
Dennis Publishing title Blender has teamed up with live music company Live Nation to rename New York City’s Gramercy Theatre the Blender Theatre at Gramercy. The 600-person theater will be the site for more than 250 live music performances annually, booked directly by Live Nation. The new theater will celebrate its launch with a kickoff party tonight.
Marie Claire Partners with Fashion Web Site Glam.com
Marie Claire magazine has teamed up with Glam Media, owner of top fashion Web site Glam.com, to launch "Be Discovered: Design a Handbag Competition." The contest allows Glam.com visitors to submit their handbag design sketches on G lam.com, where the fashion community will vote on their favorites. The winner of the competition will receive a trip to New York and will be a Marie Claire accessories editor for a day.
Glam.com will feature video interviews with the aspiring designers. A panel of industry experts will select eight finalists, whose designs will be auctioned off on eBay for charity.
Rolling Stone Digitizes Archives
Wenner Media, publisher of Rolling Stone, has partnered with Bondi Digital Publishing to convert 40 years of magazine content into digital format. "Rolling Stone Cover to Cover: The First 40 Years" is a searchable DVD that will contain digital replicas of very article, review and photograph just as they appeared in the printed magazine.
Bondi has also worked with The New Yorker and Playboy in creating digital archived boxed sets.