Folio: Wire | 4.12.07
ABM: B-to-B Media Events’ Revenue Surpasses Print
Face-to-face events are now pulling in more revenue than print for b-to-b media companies, according to American Business Media. In 2006, events accounted for 36 percent ($11.3 billion) of total industry revenue. Print magazines accounted for 35 percent of total revenue, ABM said Monday in its E-News report. Total b-to-b annual revenue is $31.1 billion.
Print ad pages and ad revenue for January 2007 declined 3.1 percent and 2.78 percent, respectively, according to the latest BIN numbers. The association said events are the third fastest growing segment of business media behind digital and custom media. E-media revenues grew 22 percent in 2006, while custom media grew 18 percent and events revenue grew 10 percent, ABM CEO Gordon Hughes said in a statement.
Hearst Magazines To Display Please Recycle’ Logo
Hearst’s 19 U.S. magazines will begin carrying the logo, "Please Recycle This Magazine Remove Inserts or Samples Before Recycling" beginning in July. The "Please Recycle" campaign was launched by the Magazine Publishers of America in February.
Hearst said in a statement that it is the first magazine company to adopt the initiative portfolio-wide. The "Please Recycle" logo will be displayed in Hearst magazines on either the masthead page or in the table of contents, and editors-in-chief will promote the appearance of the logo in their various Editor’s Letters and/or elsewhere in their magazines.
Hearst agreed to carry the logo as part of its ongoing environmental efforts, which included last year’s completion of the Hearst Tower, the company’s Manhattan headquarters and New York City’s first "green" building.
New Digital Magazine for 30+ Singles Launches
Magazine BLU, a lifestyle magazine for affluent, single professionals aged 30 and up, launches this month nationwide. The magazine is based in Philadelphia, Pennsylvania and is being headed up by Kimberly Toms, who conceptualized the idea in 2003. BLU will launch in digital format and will be available in print in the next few months.
Publishers Information Bureau to Release Ad Pages, Revenue Numbers Quarterly
The Publishers Information Bureau is moving to quarterly ad page and revenue reports, Magazine Publishers of America spokeswoman Cris Dinozo said. Currently, the reports are released monthly. The change is in response to the needs of the market, said Dinozo. "We’re the only media that (releases figures) monthly," she said. "Everyone else does it quarterly so the change will give us a more level playing field. Also, our members have told us that it will be more meaningful to release the numbers in a quarterly time frame rather than trying to analyze the figures every month."
March Ad Pages, Revenue Totals Show Small Gains
Total magazine rate-card-reported advertising revenue for the first quarter of 2007 increased 6.9 percent compared to the first quarter of last year, closing at $5,273,215,997, according to the Publishers Information Bureau. Ad pages increased just 1 percent compared to last year to 52,154.49.
Total PIB revenue for the month of March increased 8.8 percent over the previous year, closing at $2,282,204,898. Ad pages totaled 22,388.48, up 2 percent from March 2006.
From January through March of 2007, half of the major advertising categories posted both PIB revenue and page gains, including Drugs & Remedies; Food & Food Products; Direct Response; Retail; Media & Advertising; and Public Transportation, Hotels & Resorts.
Three categories posted double-digit dollar increases: Drugs & Remedies (20.4 percent); Retail (19.5 percent); and Food & Food Products (11.7 percent). Drugs & Remedies pages also posted double-digit page gains of 13.7 percent over first quarter of last year.
Hearst, Fox Partner to Develop Original Content
Hearst and Fox Television Studios are partnering to develop original content for television and digital media based on Hearst’s existing brands. The "Webisodes" will be launched on CosmoGIRL and Popular Mechanics Web sites later this year.
The first collaboration is a dramatic series for CosmoGirl.com focusing on the lives of three best friends in their junior year of high school. The twice-weekly, two- to three-minute Webisodes will highlight relatable themes and many of the storylines will be taken from user emails and dramatized for the series. The series will air on CosmoGirl.com and other destinations.
Also in development is a series of two- to three-minute Webisodes for PopularMechanics.com that will feature mechanics, builders and tech specialists sharing their expertise on various topics.
The projects will be overseen by editors-in-chief, Susan Schulz of CosmoGIRL and Jim Meigs of Popular Mechanics.
Midwest Business Media Acquires Two Titles from Trails Media Black Earth
Wisconsin-based Midwest Business Media LLC has acquired Corporate Report Wisconsin and Capital Report Wisconsin from Trails Media Group Inc. Terms of the transaction were not disclosed.
McMurry Acquires inOne Advertising & Public Relations
Phoenix, Arizona-based marketing communications and custom publishing firm McMurry has acquired inONe Advertising & Public Relations, a full-service agency based in Fountain Hills, Arizona. Six staffers will be added to the 150-member McMurry team along with 20 clients in the golf, travel and tourism and real estate industries. This is McMurry’s ninth acquisition since 1998. inOne president Tom Garrett will become vice president of client services and will oversee the account management and public relations teams.
Working Mother Redesigns Cover
Guided by feedback from its readers, Working Mother magazine has redesigned its cover for theMay issue. The monthly cover image of a working mother model will be replaced by a cover depicting a mother with her children. This change reflects readers’ suggestions that this type of cover more accurately reflects the working mother identity.
Hearst Launches New Site
Hearst Magazines has launched a new consumer Web site in honor of Earth Day called The Daily Green. The site will be dedicated to green consumers and will feature daily eco-tips, environmental news, advice, recipes and lifestyle inoformation. The site will also feature a user-generated photoblog called Weird Weather Watch and will feed links to other environmental sites and blogs.
The site, which will officially launch this fall, is the first pure-play site launched by Hearst Magazines Digital Media, the unit launched in March of last year.
Network Communications Acquires St. Louis Title
Lawrenceville, Georgia-based Network Communications Inc. has added Relocating in St. Louis magazine to its group of home improvement and design titles. The 10,000-circ quarterly will join existing NCI title St. Louis Homes and Lifestyles.
Parenting Group Partners with TLC
Bonnier Corporation’s Parenting Group, which includes Parenting and Babytalk magazines, has partnered with The Learning Channel to launch a content-sharing project in conjunction with the network’s pilot for a new TLC Baby Block of weekday afternoon programming. From April 9th through May 4th, Parenting senior editor Josh Lerman will co-host a two-hour block of daily programming on the channel. TLC will also feature content from the two magazines online at TLC.com/baby. Visitors to the site will be pointed to Parenting.com for more magazine content, while Parenting.com will direct readers back to the TLC site.
Meredith Launches Broadband Network
Meredith Corporation has launched Better.tv, its first broadband network. Better.tv offers viewers 20 channels of original video content and programming from Meredith’s magazines, television stations, books, Web sites and live events, according to Jack Griffin, president of the Meredith Publishing Group and Paul Karpowicz, president of the Meredith Broadcasting Group.
As part of the launch, Better Homes and Garden has redesigned its Web portal featuring Web 2.0 enhancements like blogs, broadband video, wikis, desktop widgets and community sharing applications. The site will also feature Better.tv covering topics like food, family,, home, style, remodeling, entertainment, relationships, fitness and health. Consumers can enhance their viewing experience with a specially designed on-screen player. The site will also feature a home products database where visitors can browse more than 50,000 home products.
Bertelsmann Buys Time Inc.’s Interest in Bookspan
German media conglomerate Bertelsmann AG said Tuesday it bought Time Inc.’s 50-percent interest in Bookspan, their book-club joint venture that includes the Book-of-the-Month Club.
Bertelsmann plans to consolidate its North American book, music and DVD clubs following the transaction. Terms of the deal were not disclosed, but the Wall Street Journal reported that Bertelsmann’s DirectGroup — which runs the group’s book, music and DVD clubs — would pay about $150 million, citing people familiar with the matter.
Martha Stewart.com Relaunches as Portal
Martha Stewart Living Omnimedia has relaunched MarthaStewart.com as an information portal for the magazines, Martha Stewart Living, Everyday Food, Martha Stewart Weddings, and body+soul, and for the "Martha Stewart Show." The site also highlights the company’s newest magazine, Blueprint with a blog called Bluelines written by its editors.
Consumer Reports Has Two New Editors, Plans to Redesign Magazine
Consumer Reports announced Monday the appointment of two new editors and said it will redesign its magazine later this year.
Kimberly Kleman will take over as editor-in-chief of the publication immediately. Kleman has worked at the magazine for 10 years and most recently held the position of editorial director. Greg Daugherty has been named to the newly created position of executive editor and will oversee the editors that manage Consumer Reports’ reporting teams, which cover automobiles, electronics, finance, health and home.
Later this year, the magazine, which has a circulation of about 4.3 million readers, will redesign, Kleman said in a statement, adding that this year the magazine’s newsstand sales are up 50 percent in 2007 to 160,000 in monthly sales. The redesign will better complement the publication’s Web site http://www.consumerreports.org, which will soon pass the 2.8-million mark in paid subscribers, up 50 percent from 2005.
Billboard Launches Russian Edition
Following on the heels of its recent brand extension in Turkey, Billboard has launched a Russian edition, on sale April 20th. In partnership with C-Media Publishing House, Billboard Russia will have an initial circulation of 25,000 and will contain 120 pages of editorial content, including 32 shared pages of Billboard USA content. The brand plans to continue its international expansion throughout more European, Asian and South American markets.
FosteReprints Teams Up with Magazine Publishers Family Literacy Project
Employees from FosteReprints, a magazine reprint company, visited Purdue University to visit with 700 children in conjucntion with the College Mentors for Kids program. As the sponsor, FosteReprints provides magazines to children in 1st through 4th grades so they can learn to read with their college mentors. The FosteReprints staff joined 3rd graders for a career scavenger hunt and also distributed a new issue of US Kids magazine, which the company sponsored.