Folio: Wire | 3.8.07
Meredith to Launch More in Russia, Brings Better Homes and Gardens to Spain
Meredith and Russian publishing company Sobaka Publishing have joined forces to publishing and distribute More magazine in Russia and its neighboring countries. In a multi-year licensing agreement with the St. Petersburg-based company, a More magazine and Web site will be published in Russian later this year. This is More’s second international licensing agreement, a Canadian edition of More is slated to launch next month from Transcontinental Media Inc.
In addition, Meredith has licensed its Better Homes and Gardens New Cook Book in Spain to Spanish publisher Globus Comunicacion. The book will be published in Spanish and will be available in part works format on newsstands, meaning customers can purchase individual chapters of the book if they choose.
Kellogg Media Launches Clubplanet Las Vegas
Las Vegas-based Kellogg Media Group has launched Clubplanet Las Vegas, a new digest-size publication covering the city’s nightlife. The launch issue, out March 13 will feature stories on club trends, events and happenings and interviews with club personalities from around the city. The monthly magazines will be distributed through hotels, nightclubs, spas, boutiques, restaurants and concierge desks in and around Las Vegas.
PC Magazine Win’s MPA Blog of the Year
The MPA has named PC Magazine’s blog, Gearlog, Blog of he Year. The Magazine Blog of the Year recognizes creativity, voice, writing style, the use of hyperlinks and multiple voices to encourage conversation. The announcement was made at MPA’s first-ever Digital Awards on February 27 in New York City at the third annual "Magazine’s 24/7" Digital Conference.
Gearlog, "the gadget blog written for geeks, by geeks," is written by PC analysts and editors and beat out FineWoodworking.com’s "Glue Tube," Newsweek.com’s "On Faith", Seed Science Blogs and its "Frontal Cortex," Time Out New York’s "The TONY Blog," and Wine Spectator’s "James Suckling."
MPA To Launch Recycling Campaign
Magazine Publishers of America is launching a recycling initiative consisting of two pro-recycling logos that will begin appearing on magazines later this year, MPA president and CEO Nina Link announced today at the annual Retail Conference in Orlando, Florida.
The two logos will read "Please Recycle This Magazine" and "Please Remove Samples or Inserts Before Recycling," the latter to be used in issues that include CDs, samples, or other non-paper inserts. MPA recommends the logo appear in each issue of MPA-member publications in a "consistent and easy-to-find position" such as the masthead or table of contents, according to Link.
Link explained to conference members that the two logos will deliver a clear message to readers who don’t realize that magazines are recyclable. She also urged the magazine industry to print on more certified paper. "Certified paper is harvested in a responsible and sustainable way," she said. "There are several credible certification programs available to paper manufacturers and we need to let our suppliers know that this is a priority for our industry."
Hachette Shutters U.S. Print Version of Premiere
Hachette Filipacchi announced earlier this week that it will fold the print edition of film magazine Premiere with the April 2007 issue and focus the brand’s future strategy on events and online. The move, which doesn’t affect international print editions of Premiere, comes shortly after Hachette announced in December that it would shutter the print version of Shock in favor of an online-only strategy, and nearly a year since it did the same with ElleGirl.
Ad revenue for Premiere sank 20.9 percent to $28.9 million in 2006, while pages fell 24.7 percent to 487, according to Publishers Information Bureau. Premiere editor-in-chief and group editorial director Peter Herbst will leave the company while Paul Turcotte, vice president and publisher of the Entertainment Group, will stay with Hachette in an as-of-yet undetermined role.
Premiere.com will relaunch later this year and Premiere Mobile is live on Virgin Mobile, Sprint and Boost Mobile. In recent years, Premiere has developed successful sponsor-driven events, including the Premiere Film & Music Lounge at the Sundance Film Festival.
Hachette vice president of digital media Marta Wohrle recently told Folio:, "We’ve done five-year plans for every brand online and we think we can get 20 percent of our income from online/mobile company-wide. In terms of profitability, the proportions should be much higher. Overall it’s going to be a smaller business [than print] but the margins may continue to be much, much higher."
Bonnier Closes Time4 Media Deal
New group boasts 40 titles and more than $350 million in revenue.
The Bonnier Group has announced that is has closed the acquisition of 18 Time4Media titles and merged those magazines with World Publications to form a new publisher called Bonnier Corp. The acquisition is estimated at between $100 million and $150 million.
World founder and president Terry Snow will serve as CEO of Bonnier Corp., which will offer 40 magazines and generate revenue of more than $350 million per year. World COO Dan Altman will serve COO of Bonnier Corp. Jonas Bonnier, executive vice president of Bonnier’s global magazine group, will serve as chairman of Bonnier Corp.
The corporate headquarters will be located in Winter Park, FL, with offices in New York, Colorado and California.
AdMedia Partners and J.P. Morgan Securities handled the deal.
O Tops Adweek’s 2007 Hot List
O, The Oprah Magazine ranked first on Adweek’s 2007 Hot List, and not only bumped People out of the top spot, but off the list entirely. The fist six entries also made the 2006 Hot List, with Teen Vogue making the most dramatic jump from tenth to fifth.
Women and celebrity titles, which had a lock on the 2006 list, dominated slightly less this year, with Wired and The Economist landing in the eight and 10 spots respectively.
Selections to the list are based on factors including ad page, revenue, and circulation gains, with a minimum of $50 million in ad revenues.
Conde Nast had the most entries, securing four spots with Teen Vogue, Glamour, Allure and Wired.
While O had the highest circulation of the group at almost 2.4 million, it was far from the highest gainer in ad revenue at 15.6 percent. Martha Stewart Living, at a 56.5 percent gain in ad revenues, squeaked onto the List at number 9.
Adweek’s 2007 Hot List
- O, The Oprah Magazine
Martha Stewart Living
Flower Magazine to Launch Next Week
Birmingham, Alabama-based flower magazine will debut March 15 in the southeastern market. The fresh flower-enthusiast publication is headed up by founder and editor Margo Shaw and will be published quarterly.
High Velocity to Publish Quarterly Custom Publication
Waukesha, Wisconsin-based High Velocity Communications has been selected by Orlando, Florida-based hot mix asphalt company Gencor Industries, Inc. to publish a quarterly custom magazine. The title, called Gencor Innovations, is a 20-page, full-color publication which will be distributed to customers and prospects in the hot mix asphalt industry.