Folio: Wire | 3.22.07
Discover Relaunches Web Site
Science and technology title Discover redesigned and relaunched its Web site in coordinance with the Spring Equinox on March 20. The site now features video on its homepage, allowing readers to watch science in action. In addition, the site will feature expanded online content, blogs, podcasts and RSS feeds, and offer new photo galleries. Another feature is the direct-to-video recurring contest, "Science In Two Minutes Or Less," that challenges readers to create videos explaining complex scientific concepts in no more than two minutes.
Women’s Health Starts Green Initiative
Rodale-published Women’s Health has announced a partnership with Environmental Defense, an environmental advocacy group, to help raise awareness about global warming and other health-related environmental issues.
Women’s Health and Environmental Defense will collaborate on a series of initiatives and events aimed at tackling global warming. The publications will also issue a "green challenge" to readers, asking them to dramatically reduce their carbon footprint and to report back on how they did it. A special report on global warming called "Keep Your Cool" appears in the April issue.
Hobby Farms Redesigns Site
Irvine, California-based BowTie Inc. has redesigned HobbyFarms.com, the accompanying site to Hobby Farms and Hobby Farm Home magazines. Features will include livestock profiles, crops and gardening features, information on crafts and collectibles, advice on farm equipment and tools, farm home decorating tips and more.
Rodale Launches Video Platform
Internet TV service provider Brightcove has partnered with Rodale to roll out Internet video channels across the publisher’s Web sites. The announcement comes shortly after Brightcove announced partnerships with Time Inc., TV Guide Broadband and Washingtonpost.Newsweek Interactive in February.
The first Rodale site to launch with Brightcove is Men’s Health, which will feature original video content including an instructional video of Men’s Health’s workouts, sex and relationship advice from columnist Nicole Beland, behind-the-scenes video of film actor Gerard Butler and "How Fit Are You?" which features original content generated by Men’s Health’s users.
In addition to using Brightcove for MensHealth.com, Rodale will be introducing Internet video channels on additional media properties in the near future.