Folio: Wire | 3.15.07
February Shows Ad Pages, Revenue on the Rise
Total magazine rate-card-reported advertising revenue was up 5.7 percent over the same month last year, closing at just under $7 billion, according to Publishers Information Bureau. Pages totaled 16,571, a 1.8 percent increase over last year. Year-to-date, revenue closed at just under $3 billion, an increase of 5.5 percent over the first two months of the year in 2006. Ad pages saw 0.3 percent gain closing at 29,738 for the same period.
Seven major advertising categories posted PIB revenue and page increases in February 2007 including: Drugs & Remedies; Food & Food Products; Direct Response; Apparel & Accessories; Media & Advertising; Retail; and Public Transportation, Hotels & Resorts. Three categories recorded double-digit page growth including: Food & Food Products; Apparel & Accessories; and Retail. Five categories showed double-digit dollar gains: Drugs & Remedies; Food & Food Products; Media & Advertising; Retail; and Technology.
For the first two months of the year, the top three categories for magazines by PIB revenue are Drugs & Remedies, Direct Response, and Automotive. Top categories by pages were Apparel & Accessories, Direct Response, and Drugs & Remedies. Categories that posted both dollar and page gains included Drugs & Remedies, Direct Response, Automotive, Media & Advertising, and Retail.
CMP to Launch New Virtual Summit in Second Life
CMP Technology will launch a new virtual event in correlation with software development publication Dr. Dobb’s. Set to occur April 28 to May 4, the Dr. Dobb’s Life 2.0 Summit will take place for software developers and people working with Second Life, a 3-D virtual world entirely built and owned by its residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by a total of 4,650,334 people from around the globe. The summit will also take place in Second Life.
Advanstar to Launch New Specialty Auto Parts Publication
Advanstar Communications has launched a new publication and Web portal for the traditional aftermarket, specialty parts distribution and new car dealership channels as a part of its Automotive Aftermarket Group, which include Aftermarket Business, ABRN and Motor Age magazines. The magazine, titled Styling & Performance is a monthly which is set to launch in July. It will have a controlled circulation of 50,000. The Web site, Search-AutoParts.com will launch in conjunction with the print title, and will be designed to aggregate readers across all four Aftermarket brands.
ABM Urges Postal Governors to Reject Recommended Postal Rate Increase
American Business Media last week filed comments urging the Governors of the U.S. Postal Service to reject the recommended postal rate increase for periodicals made last week by the Postal Regulatory Commission. Although the commission, in its recommended rate schedule, said rates for periodicals would increase an average of 11.7 percent, ABM and others have said rates for publishers unable to co-mail could rise as much as 20 to 35 percent.
ABM, in its filing, said the rate structure, as recommended, "threatens the very core of the periodicals class." The association, whose membership publishes more than 2,000 periodicals, asked the governors to send the recommendation back to the commission for reconsideration. "There is no justification for periodicals rate increases that for many, if not most publications, will be nearly three times the average rate increase for all mail," the association wrote. For the full story, click here.
MPA: 262 Magazines Launched in 2006
The Magazine Publishers of America said today that 262 magazines were launched last year, a 2 percent increase over the number of launches in 2005. The new titles included 88 lifestyle magazines, 29 sports and recreation publications, 22 shelter magazines, 29 publications targeting African-Americans and nine targeting Hispanics. Eight magazines were launched online before becoming print publications, MPA said.
Twenty-one MPA publisher members launched 34 publications last year. Among the most notable launches, according to MPA, were:
- Apprise Media: Cottages & Bungalows
- Beckett Media: Beckett Elite; Massive Online Gamer
- Conde Nast: Vogue Living
- Computer Games Magazine: Massive
- Consumer’s Union: ShopSmart
- Crain’s Communications: Financial Week
- Cuatro Media: Fox Sports en Espanol
- Disney Family Publishing: Wondertime
- Hallmark Publishing: Hallmark Magazine
- Highlights For Children: Highlights High Five
- The Knot: The Nest
- Martha Stewart Living Omnimedia: Blueprint
- McGraw-Hill: GreenSource; In: Inside Innovation
- McMurry Publishing: Watch!
- Meredith: Eat; Heart Healthy Living; Lidia: Italy at Home; JunkMarket Style; Studio with Matthew Mead
- Modern Luxury Media: The Atlantan; Front Desk New York Ocean Publishing: Atlanta Peach
- Reader’s Digest Association: Delicious
- Sherman’s Travel LLC: Sherman’s Travel
- Soho Publishing: Adorn
- Time Inc: Golf Magazine Living; SI Edge; Women’s Skiing
- Turnstile Publishers: Golf Life Orlando
- What’s Next Media: What’s Next
For more information on 2006 launches, visit the "New and Noted" section of MPA’s Web site.