Folio: Wire | 2.22.07
By Linda Zebian and Marrecca Fiore
Hachette Filipacchi Creates Database Marketing Division
Hachette Filipacchi said Thursday it has formed a database marketing division, which will be overseen by the company’s executive vice president and chief operational officer Phiippe Guelton. "Our customer database is one of our most valuable assets," said CEO Jack Kilger in a statement. "We are creating a new database marketing division and investing in the expertise and technology to thoroughly modernize the system."
Guelton said in a statement that the company’s new sophisticated database will help it deliver more effective media campaigns and marketing programs tailored to both consumer and advertiser needs.
The company, publisher of Elle, Car and Driver and other magazines, has hired Pegg Nadler as vice president of database marketing. Nadler, who will report to Guelton, has 25 years of experience in database and marketing. Her company, Pegg Nadler Associates, has provided strategic direction and new business development to clients such as Discovery Communications, Hachette Filipacchi Media US, New York University and PBS Interactive.
Ocean Drive Media To Launch Chicago Magazine in December
Miami, Florida-based Ocean Drive Media Group, publisher of Ocean Drive magazine, will launch a new upscale consumer publication in Chicago in December. Michigan Ave. magazine will be 300 pages and have a 70,000-copy circulation. Sold at Chicago-area newsstands for $5.99 and in Chicago airports, the bi-monthly will also be mailed directly to upscale homeowners, people of note and CEOs of Chicago-area Fortune 500 companies.
Dwell Expands Web Site
San Francisco-based shelter title Dwell has updated its site, dwell.com. The new site now features networking, audio, video and expanded archived content and new resources of information.
New components include:
ﾷ A Dwell Connect: Network Now section that allows users to exchange expertise and ideas with fellow designers, architects, builders and other readers.
ﾷ A Modern in Motion: Videos section that displays a Dwell-inspired series of the renovation of a Harlem townhouse.
ﾷ Podcasts from modern design and architecture experts and Dwell editors.
ﾷ A Dwell blog written by Dwell editors.
ﾷ An online database called Dwell DesignSource that is sorted geographically, connecting users to architects, designers, contractors and retailers in the U.S., and Canada.
ﾷ Shop Modern, an online marketplace.
Electronic Publishing is Acquired by Online Publication
Lexington, Kentucky-based WhatTheyThink.com, an online publication serving the printing and publishing industry, has acquired Tulsa, Oklahoma-based Electronic Publishing from PennWell Corp. The printed version of Electronic Publishing folded in 2006, while PennWell kept digital distribution alive via the Web site, Web casts and e-mail newsletters.
Electronic Publishing subscribers will become a part of the WhatTheyThink.com community and will receive free daily content, newsletters and access to the Web site’s content. This expands the WhattTheyThink.com daily circulation to more than 45,000.
Businessweek.com to Post Video Stock Market Reports
BusinessWeek has added daily video stock market report from the NASDAQ MarketSite to its Web site, BusinessWeek.com. The "BusinessWeek Market Report" will air twice daily and will be reported each trading day by BusinessWeek Weekend television correspondents Jill Bennett and Joya Dass. The video launch is being sponsored by Blackberry and reports will also be made available on iTunes. California Lux Title Relaunches Under a New Name Statement, the newly named and relaunched Calabasas: Life at Its Best hit newsstands this week in both Southern California and Manhattan. The re-launch and title change comes after reader-demand for the publication to be available on a national level according to Publisher Richard Bleiweiss. The new magazine will start with a 70,000+ circulation carried over from Calabasas, and the tiered transition is expected to be completed with the August/September issue. The February/March issue of Statement features the new name in logo and is the magazine’s first ever "Love Issue."