FOLIO: Wire | 12.21.06
New Digital Magazine Targets Women at 35
VIVmag, a new bimonthly publication, is the first digital-only title to target women 35 and older. Anne Russell, former editor in chief of Shape will head-up the operation, while David Gilmour, the man behind Fiji Water and Barrick Gold Corporation, is the sole investor in the company. VIVmag will be distributed digitally through Zinio Systems. Initial rate base is 250,000 while a six-issue, one-year subscription costs $30.
Working Mother Acquires Public Affairs Group, Announces Winners of Advertising Working Mothers of the Year
Working Mother Media has acquired all of the assets of Public Affairs Group, Inc., a subsidiary of iVillage Inc., which include its Diversity Best Practices, Business Women’s Network, and Best Practices in Corporate Communications divisions. The Washington, D.C.-based company hosts conferences and events, publishes books and provides services related to the advancement of minorities of women. Terms of the transaction were not disclosed.
In addition, in partnership with Advertising Women of New York, Working Mother magazine will honor 20 successful mothers working in advertising and media. Recipients, who will receive awards in three different categories: Established Moms, Trailblazer Moms and New-to-Motherhood Moms, were selected by Working Mother editors, and will be honored at an awards luncheon on February 1 at the Hilton in New York City.
Broadcast Engineering Launches New Online Training Program
Prism Business Media’s Broadcast Engineering magazine has launched a new series of Web-based training courses for broadcast engineers and operations staff. Working with OBOR Digital, each one-hour course is self-paced and accessible from any computer with Web access and contains both audio and video features. Students can start and stop the training as they please.
Northwest Airlines Pulls Cover
Northwest Airlines Corp. has pulled the December issue of its in-flight magazine, NWA World Traveler due to the controversy surrounding cover star, Carmelo Anthony. Anthony, an NBA star, was suspended for 15 games earlier this week for taking part in a fight between his team, the Denver Nuggets and its opponent, the New York Knicks. The January issue is being issued early as a replacement.
HollywoodReporter.com To Generate Content for MovieTickets.com
The Hollywood Reporter’s Web site, HollywoodReporter.com, has joined forces with online movie ticketing provider, MovieTickets.com, in a partnership to include The Hollywood Reporter’s movie reviews on the ticket site. The partnership is a traffic-driving plan for both brands.
Custom Publishing Spending at All Time High
The average amount that companies spent on custom publishing in 2006 grew to just under $1.13 million, an 18 percent or $175,901 increase over last year’s spending, according to a new study released by the Custom Publishing Council and Publications Management.
Custom publishing now encompasses 24 percent of the total amount that companies spend for marketing, advertising and communications, the study says. Thirty-nine percent of the study’s respondents said they planned to increase their custom publishing spending next year an average of 6 percent, while 48 percent plan to keep it at current levels and 13 percent plan to decrease spending.
Other findings included:
- Spending on custom publications by companies with revenues under $1 billion reached an all-time high in 2006 increasing 11.5 percent to $990,315, representing 25 percent of the total marketing communications spending at these companies.
- Spending on custom publications companies with revenues over $1 billion, also reached an all-time high in 2006 increasing 26 percent to $1,688,462, representing 10 percent of the total marketing communications spending at these companies.
- Nonprofits are more reliant on custom publishing as a primary and central marketing vehicle than for-profits. Custom publishing budgets for nonprofits in 2006 represented 26.7 percent of total marketing communications spending, while custom publishing budgets for for-profits were 19.6 percent of total spending.
- In terms of actual dollars spent on custom publishing, nonprofits and for-profits spend similarly. Nonprofits spent $1,202,344 while for profits spent $1,050,906.