Folio: Wire | 11.09.06
Car and Driver Redesigns, Launches Mobile Service
Hachette Fillipacchi’s Car and Driver has redesigned the pages of its print title, expanded it’s Web site, and launched a new mobile service to target in-market buyers and enthusiasts. In it’s biggest redesign in 20 years, the debut redesign issue hits newsstands this week. The Web site, along with the new mobile phone content, will launch next month.
CarandDriver.com will feature an expanded Buyer’s Guide with more opportunities for advertisers and more shopping information on 2007 vehicles. Audio podcasts will also be featured from weekly Car and Driver radio programs and special events. The free mobile service will offer consumers automotive news, reviews, photo galleries and wallpaper delivered through their mobile devices.
The magazine has also partnered up with Yahoo Autos, which will carry branded content from the magazine and the Web site on autos.yahoo.com.
Ad Revenue Up Slightly, Pages Decrease for October
Total magazine rate-card reported advertising revenue for October gained 1.9 percent lead over the same period last year, closing at over $2.3 billion according to Publishers Information Bureau. Ad pages closed the month at 24,313, down 1.2 percent compared to October 2005. For the first ten months of 2006, revenue has shown an increase of 4.1 percent over the same period last year, while pages show a slight 0.4 percent gain.
The retail category showed a significant 36 percent PIB revenue gain over October 2005, with pages up 26.3 percent. Drugs & Remedies saw a 10.6 percent gain in both revenue and pages. Public Transportation, Hotels and Results also saw double digit increases, up 10.4 percent in revenue and 11 percent in pages.
For the year, eight categories have seen revenue and page gains, including Drugs & Remedies; Retail; Apparel & Accessories; Food & Food Products; Direct Response; Financial, Insurance & Real Estate; Public Transportation, Hotels & Resorts; and Technology.
Meredith Declares Dividend
The Meredith Corporation board of directors has declared a dividend of $0.16 per share, payable on December 15 to shareholders of record on November 30. The company, which publishes Better Homes and Gardens, Family Circle, Ladies’ Home Journal and Fitness, has paid a dividend for 59 consecutive years and has increased it for 13 consecutive years.
In a statement, Meredith said its shareholders re-elected three directors to terms expiring in 2009. They are: Herbert M. Baum, Chairman, former president and CEO, The Dial Corporation; Frederick B. Henry, president, The Bohen Foundation; and William T. Kerr, chairman, Meredith Corporation. James R. Craigie, CEO, Church & Dwight Inc., was elected to a term expiring in 2009. He replaces Nicholas L. Reding, who is retiring from the board.
Men’s Health To Increase Rate Base In January
Rodale’s Men’s Health will increase it’s rate base by 25,000 to 1.725 million effective with the January/February 2007 issue. The change comes following a 7.6 percent bonus on rate base for the first half of 2006 and average newsstand sales of 542,092 magazines sold, an increase of 10 percent of 2005.
Prism Acquires Supermarket News
Prism Business Media has acquired Supermarket News from Fairchild Publications, Inc. The 32,000-circulation publication along with online and seminar components, as sold for an undisclosed amount.
CNNMoney.com Incorporates Video
CNNMoney.com has launched a new online video platform which will offer users a library of streaming video content. CNN will co-produce each segment, which will be based on latest news as well as magazine content and information from conferences derived from Fortune, Fortune Small Business, Money and Business 2.0. In addition, a prominent video module with eight featured newsworthy video segments will be posted on the home page.
Future US Launches New Snowboarding Site
California-based Future US has launched a new Web site, futuresnowboarding.com. The site will accompany the print publication Future Snowboarding and will feature a comprehensive inventory of snowboards called Board Finder, as well as latest news on the sport. User forums will also be featured on the site, allowing readers to interact with one another online.
ReadyMade-Meredith Acquisition Complete
Meredith Corporation’s acquisition of ReadyMade has been finalized. The ReadyMade brand, which targets adults in their 20s and 30s, furthers Meredith’s strategy to reach younger consumers and new advertisers. The brand includes a magazine, Web site, book and branded products such as project plans and kits, as well as custom marketing operations. Meredith plans to increase the ReadyMade magazine’s circulation to 200,000 in 2007.
The Week Gives Out Free Copies in NYC
Dennis Publishing’s news and opinion title, The Week, partnered with Philips Electronics to provide 100,000 free, customized copies of the magazine to New York City-bound commuters last Friday, November 3. The effort, part of Philips’ "Sense and Simplicity" campaign, distributed copies of the magazine at the busiest railroad stations in the city. In place of ads, the magazine provided readers with a special section of the best "Briefings" as chosen by the magazine’s editors, courtesy of Philips.
Seventeen Editor Announces Leave
Atoosa Rubenstein, editor in chief of Hearst’s Seventeen magazine, is stepping down from her position to launch her own teen-centered Web business, write a book and start a consulting firm specializing in the youth market.