Folio: Wire | 10.26.06
Canadian TV Guide Turns Off Print Mag
The Canadian version of TV Guide, published for 30 years, will be shut down next month. According to reports, Montreal-based Transcontinental Inc. will divert resources to building out the Web site. The November 25 issue will be the last, according to a note on the magazine’s home page. The note goes on to say that "Recent research has shown us that the demand for instant and more detailed TV listings continues to grow as technology permits. Today, on-screen TV listings through digital or satellite services and the Internet have changed people’s habits when making TV viewing choices." Content on the Web site will be offered for free. Reports say that the magazine dropped 45 percent in circulation, from 442,000 copies in 2002 to 244,000 copies.
Kiplinger.com has relaunched with a new look and exclusive content. Content from Kiplinger’s Personal Finance, Kiplinger Forecasts and financial books will continue to be available on the site. New additions include enhanced navigation, RSS feeds, a Webcast platform and improved e-mail alerts. Since January, the site has had double-digit gains in unique visitors, a 70 percent increase in page views and is on track to surpass 2005 revenues by 66 percent.
Hollywoodreporter.com Relaunches, Too
In its sixth redesign since launching in 1995 and first since 2003, Hollywoodreporter.com has integrated new features including a new look, a site-wide database integration, streamlined video, easier navigation and exclusive content. New e-mail products, including column and review alerts, boxoffice news, and headline indexes, will be launched as well.
Marketing y Medios Ceases Standalone Status
VNU Business Media magazine Marketing y Medios, which covers Hispanic-targeted media, marketing and advertising, will cease publication as a standalone title. Instead, it will be scaled back as a monthly special report in selected copies of Adweek, Brandweek and Mediaweek. The change will be effective in January 2007. The change came about in response to reader and advertiser interest for more general-market exposure. Founding editor Laura Martinez has decided to leave the publication and "pursue other opportunities," according to a statement. Remaining editorial staff will report to Adweek editor Alison Fahey. The magazine’s Web site will continue unchanged.
The New Yorker Wins Top Honor in ASME Cover Contest, Announced at AMC
The best magazine covers were announced at the American Magazine Conference in Phoenix by ASME president and Glamour editor-in-chief Cynthia Leive and Marlene Kahan, ASME’s executive director. A total of 164 were judged in the categories of best cover, best news cover, best celebrity cover, best concept cover, best fashion cover, best service cover, and best cover line. Cover of the year was won by the September 19th issue of The New Yorker, titled "Flood in the Oval Office." For a complete list of winners, click here.
Meanwhile, other news out of MPA’s AMC conference in Phoenix last weekend included a report that 85 magazine digital initiatives were undertaken by magazine publishers by the end of the third quarter 2006. A variety of digital products were launched, including mobile networks, podcasts, vodcasts, Web and mobile video, and continued development of Web-exclusive content.
Another report out of the 2006 AMC, which, according to representatives from MPA, attracted 500 magazine professionals to the conference chaired by Playboy Enterprises chairman and CEO Christie Hefner, noted magazines are driving purchase intent. The report, prepared for MPA by market research firm Marketing Evolution, found that "magazines are the most effective medium for advertisers across the purchase funnel, especially in the key measure of purchase intent," said a statement. Nineteen cross-media studies were compiled and analyzed to generate the report. Topline results concluded that magazines were the most consistent performer versus other media in the "purchase funnel"; magazines are superior to TV and online in driving positive shifts in purchase intent; and magazines are essential in optimizing overall media effectiveness and ROI.
Meredith’s More Named Advertising Age’s Magazine of the Year
More, Meredith’s lifestyle magazine for women 40 and above, was named Ad Age’s magazine of the year. The title, launched in 1998, has seen growth on all fronts, including circulation (850,000 to one million in 2005), ad revenue (up 28 percent in Q1-Q3 2006) and ad pages (13 percent in Q1-Q3 2006). Ad Age was also impressed with the magazine’s brand initiatives, including a 40+ model search, marathon, and More to Life, a celebration of women who are "more powerful, passionate and engaged than ever before."
PC Magazine Celebrates 25th Anniversary
All Year PC Magazine will kick off a year-long celebration of its 25th anniversary with the December 4 issue. Among the special events planned for the year are: a year-long editorial feature that looks back at the biggest tech stories of each year the magazine has been in publication; a commemorative double issue, integrated anniversary programs across the magazine, Web site and TV shows, and an event series.
Third-Generation Online Proofing App Launched
PROOF-it-ONLINE launched version 3.0 of its Web-hosted proofing and approval management solution. "Version 3.0 offers improved scalability, manageability and security, and it allows customers to adapt our solution to their specific needs so that they experience no interruption in process or workflow," said Rob Munz, president and co-founder, in a statement. The proofing application allows users to see proofs in color and browser-based editing and approval processes. New features include account customization and administration; a variety of access designations; and user group settings.