Folio Top Women: Susan Fitzgerald
Vice President, Madavor Media, LLC
As part of Madavor Media’s portfolio of properties, the company publishes Gluten-Free Living, an accompanying website, conference and daily deal site. It was Susan who identified that Madavor had been very successful in managing the Gluten-Free Living brand, which was positioned as the most trusted resource for living a happy, healthy gluten-free life. As consumers looked towards Madavor to provide guidance in this field, Susan saw this as an opportunity to expand the company’s portfolio by leveraging its knowledge and assets, while presenting information in an informative and upbeat style. She later built upon this success when she identified three well-established resources in the arthritis and diabetes markets that could present publications in a similar manner to Gluten-Free Living.
By the end of 2013, she was able to negotiate the purchase of these properties and add all three publications to the company portfolio. Susan has successfully improved the branding, content and design of the publications, while still delivering the information in a way the audience both trusts and enjoys.