Folio Top Women: Nicole Dorrler
Associate VP of Marketing, American Legacy Foundation
Nicole has led the Truth team since 2006 as assistant VP of marketing. She is responsible for all brand-marketing initiatives and the strategic development of the foundation’s award winning youth smoking prevent campaign. This campaign is the largest national youth smoking-prevention effort and exposes the tactics of the tobacco industry, the health effects, social consequences and the truth about cigarette addiction. Nicole has led over 10 partnerships responsible for the media, advertising, website development and grassroots marketing for the campaign, while also driving strategy, messaging and creativity. To minimize costs, Nicole crafted media strategies that allowed the brand to remain relevant despite declining budgets. The brand successfully aligned its message with content and celebrities, with one notable partnership involving MTV’s hit show "Girl Code."