Folio Top Women: Nancy Weber
Executive Vice President/Chief Marketing Officer, Meredith National Media Group
Nancy Weber, a dynamic publishing industry marketing veteran, has a long history of creating results-oriented initiatives for Meredith brands-which serve 100 million women through multi-platform offerings and taps into their core passions of family, home, and self at every life stage-across all media and special event platforms.
Credited with re-aligning the marketing teams to create an adaptable, ever-evolving, collaborative model, Weber’s work has been instrumental in leading Meredith to be recognized twice in the past four years as the number-one company to do business with by Advertiser Perceptions, Inc.
Laser-focused on corporate innovation and accountability, her work continues to explore how Meredith can grow its digital portfolio, capitalize on brand opportunities, and demonstrate how magazines can increase sales of products. Most notably, she launched The Meredith Sales Guarantee, a program powered by Nielsen, which quantifies and guarantees the impact of Meredith advertising investment on brand sales. Today, the company has over 40 major marketing partners who leverage the sales guarantee, including Kimberly-Clark, Mars, Tyson, and J&J.
Weber commissioned the research project, "The Gamma Factor: Women and the New Social Currency" to better understand the modern American woman. After discovering food and nutrition was top of mind for women, Weber laid the foundation for a series of acquisitions of publications and websites with food-related content, including Allrecipes.com, Eating Well, and EveryDay with Rachael Ray. In 2013, Allrecipes was launched as a print magazine, the first large-scale digital-to-print brand extension. Published six times per year, the magazine’s current rate base of 900,000 reaches an audience of 3.6 million.
Her hard work and strategic insight are responsible for delivering 55 million passionate women engaged with Meredith’s brands online. As of June 2014, Meredith brands totaled 13,776,622 Facebook fans; 2,391,489 Twitter followers; and 1,787,123 Pinterest followers.