Folio Top Women: Myrna Blyth
SVP & Editorial Director, AARP Media
Myrna’s creative brand extensions for AARP have transformed the company’s media reinvention efforts. From the photo tweeted around the world of Michelle Obama proudly displaying her AARP membership card, to a 3.7 million-person increase in readership of AARP The Magazine, Myrna is changing the perception of the brand.
Under her direction, she has led the company into new markets and revenue sources, including You-Tube, films and an expanded book division. She also directed a yearlong celebration of the Baby Boom generation, which included a documentary to be aired on PBS, two books, and a nine-month exhibit at the Washington, D.C., Newseum. She produced a memoir and a nationwide talent show that partnered with American Idol.