Folio Top Women: Maria Rodale
Chairman & CEO, Rodale Inc.
For more than 80 years, Rodale Inc. has influenced the health and publishing marketplace and shaped the future of healthy living. At the helm, as Chairman & CEO, Maria Rodale has been instrumental in guiding Rodale through rocky economic times and the rapidly evolving digital media landscape while fostering growth outside of its core publishing business and in global markets.
Rodale is a progressive business leader and visionary. With her business mantra that organic growth=healthy profits, Rodale’s leadership has driven the expansion of the company’s core publishing business while creating new revenue streams through events, apps, smart integrated advertising partnerships, and more recently, e-commerce.
Rodale has maintained health and growth in its core publishing business. For example, 60 million customers have made a purchase across books, magazines, DVDs, online subs and other Rodale’s products. In addition, Rodale has achieved all-time-high readership. Spring 2014 MRI numbers show that it reaches 37.7 million readers, 1.7 million more than a year ago, and global readership is now over 75 million.
Rodale also excels at making vision a reality; in spring 2013, Rodale launched Rodale’s (www.rodales.com), a one-stop shop for responsibly sourced safe, healthy and beautiful products, as a next step in the company’s ongoing mission to make the world a healthier and happier place. With Rodale’s, Maria Rodale is looking to help shape the future of conscious consumerism by embedding a new standard for responsibly created merchandise.
Rodale strives to have a healthy work environment for employees that fosters creativity and innovation. For example, the Emmaus office’s cafeteria features a giant "green-board" for brainstorming and idea sharing; Rodale is happy to hold meetings in the workout room or on the couches she has set up in her office; and she strongly believes in bringing nature into the workplace where possible, as a greenroof has been in place on the 7th floor of the New York office with plans in discussion for a greenroof in Emmaus.