Folio Top Women: Lindsey Benoit
Director of Communications, Women’s Health
Lindsey is responsible for securing all of the television, print and online press for the Women’s Health brand. Serving as director of communications for WH, Lindsey grew the brand’s press by more than 125 percent year over year, a number she is projected to significantly surpass in 2014. She is largely responsible for garnering press for editorial, advertising and events, and personal press for the editor-in-chief and publisher. Lindsey’s role also includes securing celebrity involvement for editorial features and events. Some examples of Lindsey’s success include RUN 10 FEED 10, which is a national, philanthropic race series that feeds 10 people in participants’ hometowns when you run a 10K.
This year, Lindsey landed a huge partnership with GMA, which included a live broadcast from the NYC race and resulted in a 300 percent year-on-year increase in media coverage. This event is just one example of Lindsey’s powerful media relationships, which have solidified huge partnerships for the Women’s Health brand.