Folio Top Women: Lauren Indvik
Lauren Indvik is the Editor-in-Chief of Fashionista.com. Named to this role in the fall of 2013, Indvik is the definition of a rising star, leading one of the world’s largest independent fashion news sites only four years after graduating from college. Since she took the helm, the site’s traffic has grown immensely, currently up 30 percent since she joined in October.
Prior to Fashionista, Indvik served as a business editor at Mashable for nearly four years, covering the intersection of technology, retail and media. In that role, she reported and edited 15 to 20 stories about the effects of digital technology on the media, retail and advertising industries each week. She also assigned and edited all fashion week coverage and published scoops about Yahoo’s acquisition of Stamped, the firing of Tumblr’s fashion director and the failure of Facebook’s news apps initiative. Before that, she was a senior associate managing social media at The Street. In that role, she coordinated audience development initiatives across editorial and marketing, increasing traffic from social media sites by 1,600 percent in a six-month period. She also trained editors and reporters in social media best practices.