Folio Top Women: Kris Flitcroft
Executive VP, Cygnus Business Media
Kris has been a player in B2B media for 19 years. In her current role she is responsible for managing the Cygnus portfolio of brands in the construction, landscape and residential markets. This includes three web portals, one website, one national trade show, three events, 10 print publications, one digital publication and numbers of customer and topic specific supplements. Kris has worked to develop an industry-leading team of more than fifty B2B media professionals and was even able to maintain a profitable balance sheet during the economic turndown, when construction was hit particularly hard.
She has created multiple new print and digital brands and also partners with clients to develop custom programs to help them achieve their marketing goals. Kris serves on several committees and is recognized in the industry for her media solutions she provides for clients like Caterpillar and Bobcat.