Folio Top Women: Katherine Nicholls
Chief Executive Officer, Niche Media
Niche Media is one of the country’s preeminent regional magazine groups catering to the high-end luxury mar- ket through its publications. Katherine has over 25 years of experience in branding, marketing and operations. She successfully navigated Niche Media to profitability during the aftermath of the 2009 recession when advertising revenue was declining.
She also established a mission-driven culture that aligns product offerings with company values to deliver meaningful content through Niche Media’s platform of magazines, digital offerings and integrated events. This resulted in a redesign of the magazine and repositioning of the company. Niche Media recently partnered with iconic artist Peter Max who created the covers for all of the summer 2014 issues. Max donated the original artwork for each cover to benefit The Humane Society of the United States. In September 2014, Niche launched Austin Way magazine for Austin, Texas. The launch follows a four-year period of cumulative revenue and paging growth in excess of 20 percent for the company.