Folio Top Women: Julie Muroff
SVP of Operations, Light Reading
Julie has spent the last eight months revitalizing Light Reading’s live event business. She began her career with the company as an Events Assistant, where she quickly moved up the ranks and then left in 2011 to pursue other opportunities. Julie is now back with LR and working closely with CEO Stephen Saunders to revive the company from a seven-year slump and make Light Reading a leading media and events company once again. Her current focus is on growing the live event revenue and attendance. She has worked to update the events’ sponsorship opportunities, marketing materials and revamped event formats.
As a result, the 10th Annual Leading Lights Awards Gala and The Big Telecom Event included a sponsorship from FIFA World Cup Lounge Sponsor and sold out within the first week. She has partnered with a number of industry associations to attract a wider range of attendees to the events and her strategies have brought in hundreds of new registrants and sold out events. In 2015, Julie has plans to increase the event revenue by 40 percent and event attendance by 25 percent.