Folio Top Women: Joy Robins
VP of Advertising & Strategy, Quartz
Joy has only been with Quartz for just under a year but is making strides in advertising and strategy for the company. She is responsible for all ad revenue, sales support and ad operations globally. She also plays a significant role in corporate strategy and development around new products, market moves and alternative rev- enue streams. Since joining Quartz, the advertiser base has more than tripled and year-over-year revenue has grown 350 percent under Joy’s leadership. Joy has also rebuilt the advertising team, which started off with just four staff members and has now grown to more than 15 employees. Colleagues have praised Joy saying, "Joy joined Quartz and is the one who "fixed" everything and made this company a better place to work." Joy has pushed her team to break into new advertising industries and around 80 percent of these advertisers choose to renew with Quartz, a statistic much higher than industry standards.