Folio Top Women: Denise Warren
EVP, Digital Products & Services, The New York Times
An employee of The New York Times since 1988, Denise F. Warren was named Executive Vice President of the Digital Products and Services Group in March 2013. In this role, Warren oversees the operations, growth and development of The New York Times’ portfolio of digital products along with oversight of its subscriber relationships and digital subscription business.
Previously, Warren was general manager of NYTimes.com and senior vice president and chief advertising officer of the former New York Times Media Group, where she managed the daily operations of NYTimes.com, as well as other related digital and mobile products of The Times. In addition, she oversaw the advertising sales operation for all properties of The New York Times Media Group, which included print, digital and mobile products of The New York Times and the International Herald Tribune.
Warren was named chief advertising officer in 2005. In that year, she oversaw the print/digital integration of the advertising department’s sales staff, making The Times the first newspaper to do this. She also spearheaded the Times’ monetization efforts around unique product launches and investing in innovation, including its Idea Lab, which highlights innovation and collaboration between The Times and its advertising clients.
In 2008, Warren added the role of general manager of NYTimes.com to her portfolio. In this position, she managed the business and technological operations for the largest individual newspaper website in the world. Under her direction, The Times launched a variety of new products, including leading mobile and tablet apps, and it introduced a digital subscription model in 2011.
Warren serves on the Board of Directors of Electronic Arts. She is also on the board of The Interactive Advertising Bureau (IAB). In addition, she is a past president of New York Women in Communications and remains active in the organization.