Folio Top Women: Christine Gullfoyle
SVP, Group Publisher, Better Homes and Gardens, Meredith Corporation
As the SVP/Group Publisher of Better Homes and Gardens, Chris Guilfoyle is responsible for-and excels at-growing advertising for Meredith’s flagship brand. Guilfoyle is an expert at leveraging women’s lifestyle across multiple categories, including retail, shelter, food and beauty. A recognized and respected industry leader, she has demonstrated her ability to grow both brands and categories, leading the advertising and sales teams at her current title, as well as at More, Every Day with Rachael Ray, Allrecipes magazine and EatingWell earlier in her career.
Prior to her SVP appointment at Better Homes & Gardens, Guilfoyle was the VP/Group Publisher for the Meredith Food Group, encompassing Every Day with Rachael Ray and EatingWell. During her tenure, she launched Allrecipes magazine, the first large-scale digital-to-print brand extension of the world’s largest digital food brand. The much-lauded launch attracted a wide range of national advertisers, including General Motors, GEICO, Nestlé, Bed Bath & Beyond, P&G, ConAgra and Domino.
Beyond its advertising success, this innovative print publication quickly became a reader favorite, growing from a 500,000 rate base for its November 2013 launch to 650,000 in a few short months, elevating Meredith’s leadership in the food space while adding a new audience of socially conscious cooks to the company’s strong subscriber database. In recognition of its achievements, Allrecipes magazine was named MIN’s 2013 "Hottest Launch of the Year."