Folio Top Women: Cathy McPhillips
Marketing Director, Content Marketing Institute
Inc. Magazine named CMI the fastest growing business media company in North America and Cathy has played an integral part in that growth. Over the past two years, attendance has tripled at CMI’s largest content marketing event, Content Marketing World. CMI’s web traffic has also increased by over 300 percent and subscribers have ballooned from 20,000 to nearly 100,000. Cathy has executed a strict social strategy, mixing organic content distribution with paid strategies. This resulted in triple the revenue for CMI and stimulated growth across all areas of the business, including online, event and even print revenues. Cathy was named one of the Top 70 Rising Social Media Stars by Mark Schaefer and has solidified her position as an influencer in the world of social marketing.