Folio Top Women: Babette Gaither Maxwell
Founder, Executive Editor, Victory Media
Babette Maxwell’s passion and energy have been the driving force behind the growth and influence of Military Spouse, which is the flagship publication for the military spouse community and has a roster of military spouse writers around the globe.
Maxwell is the founder and Executive Editor of Military Spouse magazine and of the Military Spouse of the Year Award Program. In her role for the magazine, she oversees strategic relationships, content production and strategic vision. Maxwell founded Military Spouse in 2003 with no prior magazine industry experience. Impressively, she secured distribution and advertising within less than six months, and launched the magazine with an entirely virtual staff.
In 2006, the veteran-owned Victory Media, Inc. acquired Military Spouse magazine, integrating it into their stable of military niche media brands but keeping Maxwell as the guiding force. In 2008, the Military Spouse of the Year Awards Program was launched. Each year, branch winners are chosen by the American public, with the overall winner chosen jointly by a selection committee and public voting. The program has developed initiatives that benefit the entire military family community, developed leaders among the nation’s 1.1 military spouses, drawn national media attention to the lives of America’s military families, and has changed the landscape of conversation about military spouses as a workforce.
An advocate for military spouses for more than a decade, Maxwell is a sought-after public speaker and expert on military spouse issues for national media outlets. She has been featured on NBC Nightly News’ "Making a Difference" with Brian Williams, and appeared on Oprah Winfrey’s network, Fox News, "The Kelly Files," CNN, and many local and regional news broadcasts. She has also been featured in TIME magazine, Newsmax, the Chicago Tribune, The New York Times, The Washington Post, and countless local and regional media outlets.