Folio Top Women: Anna Bager
VP & General Manager, Mobile Marketing Center of Excellence, IAB
As VP & GM, Anna leads a board that consists of the publishers that bring in major ad dollars for the mobile market. Under her leadership, IAB’s Mobile Marketing Center of Excellence has created best practices, guidelines and industry standards that are the underpinning of mobile’s dramatic growth.
When it comes to the evolution of mobile advertising and how brand marketers can benefit from mobile’s unique capabilities in a multiscreen world, Anna has become a key industry voice with deep insights and connections.
Anna has strongly guided and led the IAB expansive mobile efforts with new initiatives that are continuing to flourish.