Folio Top Women: Ankita Agarwal
Director of Ad Operations, IPG Mediabrands, Anomaly
As Director of Ad Operations, Ankita plays an influential role in creating cutting-edge digital products and services while still successfully managing a team of nine members. With her unique blend of technical and marketing expertise, she has quickly progressed within the digital industry and is recognized as an expert within Mediabrands as well as across Australia. Ankita’s impact also extends beyond these two spheres, as she works closely with global advertising technology vendors to test and develop product roadmaps that address the growing need of digital marketers and media agencies alike.
At the age of 25, Ankita was the first person to receive Ad Operations Certification by the Interactive Advertising Bureau (IAB) in AU. As a distinct member of the IAB, Ankita contributes to the development of industry standards in mobile tracking and digital ad viewability.