FOLIO: SHOW Vendors Announce News
By Tony Silber
Advanced Publishing Launches E-Mail Marketing Solution
Advanced Publishing Corporation
, an innovative leader in digital edition creation and delivery of newspapers and magazines, announced at the Folio:Show the availability of an innovative service offering state of the art email marketing capabilities to the publishing industry. Called engage.email, the system will allow clients to deploy and measure targeted email marketing campaigns within hours, including the ability to design, deploy, analyze, manage and archive each campaign, said Trish Connolly, CEO of Advanced Publishing.
Kigale, a comprehensive and integrated media, marketing, and sales technology solution for publishers, marketers, and ad agencies, was unveiled to the public at the Folio Show in New York City. It is a permission-driven, results-oriented and completely measurable online tool to improve marketing and increase sales. Kigale
, a product of Irvington, New York-based Selling Communications, is available as a turn-key solution or in modules to manage subscriptions, leads, targeted content, targeted sales and more.
ePublishing announced the release of its new lead-generation product, along with the first publisher to bring it live. Healthcare IT News worked with ePublishing
to create a lead-generating news microsite sponsored by Oracle. With features specifically designed to generate revenue for publishers through the use of lead-generating mechanisms, ePublishing has helped Healthcare IT News to develop new revenue streams.
Managing Editor Inc.
(MEI), a leading provider of advertising and editorial publishing software and services, has announced a new product, ALS Direct for the K4 Publishing System. ALS Direct is an innovative extension of MEI’s flagship Page Director Ad Layout System that shortens production cycles by enabling advertising departments to connect directly to editorial systems. ALS Direct is designed specifically for K4, the editorial workflow system for Adobe InDesign and InCopy.
Publishers Press, a leading magazine printer, announced the delivery of its co-mailing machine, which will be operational next week. The addition of co-mailing to the company’s existing co-palletization and drop-shipping program forms what Publishers Press
is calling PubXpress, the first distribution system that combines these three efficient mailing processes specifically for short to medium-run magazines.
William Holliday, CEO and Founder of Intellectual Property Administrators Inc. announced the launch of an expanded full service magazine reprint and content management solution for Business to Business and Consumer magazines. The new company, known as Red Rover Reprint & Content Management Services
, offers publishers who manage their own reprint programs a very competitive direct print solution as well as online licensing and digital rights management. The firm will continue to offer its very successful turnkey managed reprint programs.
Hachette Filipacchi Media has selected WoodWing Software’s
Smart Connection Enterprise editorial solution to replace its QPS installation. The move comes as Hachette switches to Adobe’s Creative Suite of applications. WoodWing’s product, which is designed to work with Adobe products, digitizes workflows and streamlines information flow. It was tested on Popular Photography last summer.
Diversified Business Communications, the premier publisher for the commercial fishing, seafood and workboat industries, awarded management of four lists to Great Lists.com
of Dulles, Virginia, effective November 1. These lists give mailers access to the booming commercial seafood industry as well as thousands of marine-industry professionals who own and operate fishing and workboats plying coastal and inland waterways.
Cincinnati-based printer S. Rosenthal
is consolidating its operations into one plant in Portland, Tennessee, in order to better serve its national customer base through the enhanced technology of a single facility. The move, executives said, will benefit present and future customers through increased capacity in all phases of print production.
Ironstone Media Corp.
, through the integration of three business units, now provides a complete suite of conventional, digital and electronic publishing services and programs that allow publishers and marketers more ways to differentiate their products.