Folio: Publishing Technology Wire | 6.19.07
CMPMedica Expands Oncology Search Engine
CMPMedica has expanded its SearchMedica.com Web site to now include SearchMedica Oncology, a dedicated search engine for oncologists and hematologists. The site, which was co-developed by vertical search provider Convera Corporation, is the third specialty-specific engine offered though SEarchMedia.com, a free Web service that connects physicians and other medial professionals to information online.
Stuff Offers New Shopping Mobile Program
Men’s magazine Stuff has partnered with mobile commerce and promotions company ShopText to launch a new program where readers can purchase products and request samples they see in the magazine via text message. Starting with the September issue, readers can text an advertised code and will receive a call from an automated system that registers credit card information. Once registered, users can shop directly from any ShopText-enabled advertisement.
Stuff, which is following in the footsteps of other magazines using ShopText like CosmoGirl! and Lucky, will create special promotional pages that will feature a set of product to order. The promotions will be added value programs for advertisers. The new program will also be a way for grooming brands to gain exposure for their products by providing samples of creams and balms instead of spending money on production and placement of in-book samples.
The Knot Launches New Web Hub
The Knot Inc., publisher of wedding and newlywed publications The Knot and The Nest, has launched a new Web hub targeting first-time parents through pregnancy and parenthood.
TheNestBaby.com will feature a social networking platform where parents can connect to their peers through personalized advice through resources like blogs, local reviews, lists, profiles, photo galleries and topic-based message boards. It will also feature expert Q&As, interative tools, product reviews, checklists, local event listings and resource reviews powered by Lilaguide, a searchable Web database of real-parent feedback on local baby doctors, stores and services.
Yesmail to Offer Integrated Email Marketing Analytics
Omaha, Nebraska-based email service provider Yesmail, has partnered with Omniture, Inc. a provider of online business optimization software in effort to make it easier for customers to integrate their Yesmail email campaigns with Omniture SiteCatalyst Web analytics.
The partnership is designed to provide seamless integration between customer’s e-mail campaigns and their Web site visitors’ interaction. Customers will be able to gauge the success of the email marketing campaigns using a single dashboard from which to measure results.