Folio: Publishing Technology Wire | 6.05.07
Hollywood Reporter Online Devotes Half of Page to Ad
Nielsen Business Media’s The Hollywood Reporter has launched a new online advertising format called the "50/50", which grants half of the online page real estate to an advertisement. NBC Universal Television Studio is the exclusive advertiser for the launch and will run an ed though mid-June. Check it out here.
The 50/50 format is customizable and can be segmented along the page and has the ability to feature video, blogs and redirects. It is the only ad that will appear on the page and runs alongside the content full-screen. Nielsen plans on incorporated the 50/50 into its other sites for Billboard, Adweek Brandweek and Mediaweek later this summer.
Online-Only Magazine Targets Progressive Artists and Activists
Shades, a new online progressive magazine that went live on Friday, June 1, targets progressive and creative activists worldwide. The June-July issue features a mix of stories covering Def Poetry Jam artists, photographers and recording artists, as well as essays, original poetry and photography and book, film and music reviews.
American Trucker Redesigns Site for Faster Search
Penton Media’s American Trucker magazine has relaunched it’s Web site. The site features new search and filtering capabilities that will deliver faster and more precise results to site users looking to locate new and used trucks, trailers, parts and services.
Users can search by seven different category filters and can search thousand of dealers based on a number of criteria including geography and services provided. The site also features new ad opportunities tied to search results as well as a "Features of the Week" section.
PennWell Incorporates RSS Consolidator to Site
PennWell Corporation title InfoStore has added TalkPoint’s Flywheel RSS Consolidator to its Web site. InfoStor.com is the first Web site to utilize the tool, which creates a central, publicly accessible consolidator for all relevant RSS feeds, including podcasts and Webcasts. Readers and administrators also have the ability to take any of the information fields and place them on their own sites and aggregators.