FOLIO: to Co-Launch Hosted Buyer Program for Magazine Execs, Trade Show Organizers
ConnexLive09 to focus on innovation and technology in media and events.
FOLIO: parent company Red 7 Media has announced the launch of ConnexLive09, a hosted buyer program for magazine publishing executives and trade show organizers. The event is scheduled for October 19 to 21 at the Chicago Marriott Downtown.
Hosted by FOLIO: and sister Red 7 title Expo, ConnexLive09 will consist of face-to-face planning sessions scheduled between solution providers (hosts) and solution seekers (guests) to review and test drive innovative technologies and services that they can use to create revenue, reduce costs and bring efficiencies to their businesses. The event will feature a comprehensive range of companies in targeted segments including audience engagement and Marketing, content and media, event and sales management, and enterprise and sales management solutions.
“Every magazine and event company in today’s challenging environment needs to be thinking about how to innovate and streamline their operations in order to prepare for the turnaround,” said Red 7 Media president and CEO Kerry Smith. “These sessions are designed to save time by identifying revenue and productivity opportunities. And for vendors, the amount of time required to get to the decision makers and close a complex sale can be excruciatingly long. Our goal is to close that gap with a focused event that puts all the right people in one place with the goal of making productive business connections based on common needs.”
To qualify for the ConnexLive09 Hosted Buyer Program, attending companies need to meet strict qualifying criteria including those who are evaluating purchases in specific categories. ConnexLive09 Hosted Buyers will receive complimentary flights to and from Chicago with accommodations (including two night’s hotel and all conference meals and receptions), a facility for scheduled appointments with pre-matched exhibitors, and other attendant benefits.
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