In Washington, D.C. on May 3rd, Folio: is hosting its first-ever Association Media Summit, bringing together some of the top minds in association media to help navigate unique and dynamic challenges like harnessing audience data, optimizing social media, attracting rising industry stars and younger members, and defining the mission in an ever-changing landscape.

Julie Shoop

Julie Shoop

Here, enjoy a preview of some of the valuable insights that our diverse and distinguished selection of speakers will offer at the one-day summit.


How Associations Can Maximize Limited Resources

with Julie Shoop / VP, Editor-in-Chief / Associations Now


Torod Neptune

Torod Neptune

What Verizon Learned from a Pivot to Brand Journalism

with Torod Neptune / VP, Corporate Communciations / Verizon Communications, Inc.


Engagement, Not Distribution: Rethinking Social Media Strategies

with Sarah Heffern / Associate Director, Social Media Strategy / National Trust for Historic Preservation


Richard Kravtiz

Richard Kravtiz

Driving Membership Engagement on Multiple Platforms

with Rick Kravitz / Managing Director of Content/Publishing / New York State Society of CPAs


Making the Case for Social Media

with Lauren Jonas / Assistant Executive Director, Marketing / National Science Teachers Association


Paul Tarricone

Paul Tarricone

For Associations Balancing Print vs. Digital, Knowing Your Membership is Key

with Paul Tarricone / Editor & Publisher, LD+A / Illuminating Engineering Society


When Associations Change Names, Challenges Often Follow

with Cindy Stevens / Senior Director of Publications / Consumer Technology Association

 


Cindi Love

Cindi Love

How Events Helped One Association Connect Diverse Groups

with Cindi Love / Executive Director, ACPA / College Student Educators International


Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media

with Jessica Perry / SVP of Publishing & E-Media / Society for Human Resource Management


Kim Mills

Kim Mills

Association Media’s Identity Crisis: Member Benefit or Industry Voice?

with Kim Mills / Deputy Executive Director, Communications / American Psychological Association


Youth Movement: Attracting the Next Wave of Association Membership

with Joanne E. Fiore / VP, Professional Media, Pathways and Inclusion / American Institute of CPAs