Features

CEO Perspectives

Dan Trombetto — Thu, 08 Dec 2011 11:43:04 -0500

If you thought that just because you simply survived the recession you’re in the clear, think again. Those of us who were able to continue innovating are on the right track, but there’s still much work to do.

Print Power

Dan Trombetto — Sun, 09 Oct 2011 15:54:34 -0400

Mobile content and community brands dominated the media category of the 2011 Inc. 5000, which recognizes the 5,000 fastest-growing privately-held companies in the U.S. (The number one company in the media category: GoLive!

2011 Consumer Magazine CEO Survey

Dan Trombetto — Sun, 09 Oct 2011 10:22:09 -0400

Last year, the consumer magazine publishing world was defined by a surge of high profile executive management and ownership changes (David Carey replacing Cathie Black at Hearst Magazines, Robert Sauerberg becoming president of Condé Nast, Jack Griffin leaving Meredith as president of its national media group for the CEO slot at Time Inc.—only to be shown the door a few moths later due to

New Frontiers: Case Studies in Social Media Marketing

Dan Trombetto — Thu, 08 Sep 2011 12:42:05 -0400

It’s inevitable that the pursuit of “integrated” advertising now includes a heavy dose of social media.

A Magazine Manufacturing Vet Looks Back on 37 Years of Innovation

Dan Trombetto — Thu, 08 Sep 2011 12:28:44 -0400

At the end of 2011, Tom Martin, vice president of manufacturing operations at Cygnus Business Media, will retire, capping a 37-year career in the magazine business.

2011 Editorial Salary Survey

Dan Trombetto — Mon, 08 Aug 2011 10:54:02 -0400

While all levels of editors are finding themselves with increasing responsibilities and decreasing resources, at least some of those surveyed are seeing relief in their paychecks. However, the editorial categories that experienced monetary gain are certainly earning their dollars.

The Business of Content

Dan Trombetto — Mon, 08 Aug 2011 10:48:09 -0400

Content has always been considered a loss-leader among publishers. However, in the glory days of print, advertising and circulation revenue easily paid for long-form, in-depth content of limited frequency.

New Devices Shake Up Production

Dan Trombetto — Thu, 14 Jul 2011 16:56:17 -0400

It appears that the iPad and similar devices weren’t quite the immediate game-changer some publishers thought they might be, but that doesn’t mean they haven’t had an impact on the way publishers and printers alike are producing, packaging and delivering content.

Look Who’s Reading Now:

Dan Trombetto — Thu, 14 Jul 2011 10:50:16 -0400

Ordinary Web analytics have been with us for years. The science and/or art of measuring on-site engagement has become an article of faith for marketing entities worldwide. Arguably, no other medium has more potential for direct feedback on a marketing campaign’s effectiveness and return on investment.

Top Tech

Dan Trombetto — Thu, 14 Jul 2011 10:08:41 -0400

As publishers reinvent themselves, their technology demands are changing as well. Here, FOLIO: spoke with seven different publishing executives—representing a range of large and small, consumer and b-to-b, and city and regional companies—about which technologies have had the biggest impact on their businesses.