Major Magazine Publishers Flock to Facebook Watch
A look into the original shows populating Facebook's newest video platform.
Late last month, Facebook launched its newest feature, Watch, which allows users to discover TV-like shows, brief series and original videos from publishers.
The platform, stocked with hundreds of shows, features content from a mix of creators and publishers, ranging in topics from sports to documentaries to reality TV to comedy, etc. Following a similar style to YouTube, Watch is split into two main tabs – Discover (where users can find new content) and Watchlist (saved episodes).
Many magazine publishers are looking to Watch as a new platform to share and create original video content and shows for their brands.
See also: How Hearst plans to use Facebook Watch.
See below for a few of our favorites…
Hearst Magazines Digital Media
— “Wiki What?”: “A five-episode series hosted by comedian Josh Gondelman, a writer on HBO’s “Last Week Tonight.” In the series, celebrity guests, including model Kate Upton and actor Danny McBride, are featured with the comedian reviewing their own Wikipedia pages.
— Popular Mechanics: “Untangled”: This weekly science show centers on allowing users to experience and watch visual organization, while highlighting visual symmetry. The series is set for five episodes, each at around 4.5 minutes in length.
— Harper’s Bazaar: “Royal Watch”: With a theme focused on the British “Royal Family” and their life moments, this short series details news on the various family members’ whereabouts, in addition to past tributes.
— Harper’s Bazaar: “The Escape“: A series of 90-second videos “calling all jetsetters” to exotic, beautiful locations around the world.
— Country Living: “Life With Pets”: Focused on highlighting people’s moments with their pets, this series of original videos gives audience and users personal stories and experiences centered on everyday people and their pets.
— Seventeen: “Style Lab”: In this weekly series, Seventeen provides its audience with affordable fashion looks, in addition style tips from celebrities.
— “Music’s Most WTF Conspiracy Theories“: Perhaps part of Gus Wenner’s effort to produce more “documentary-style” video after selling off Us Weekly, the first two episodes in this series focus, respectively, on the theories that David Bowie prophesied the rise of Kanye West and that Beyonce is part of the illuminati.
— “Homemade vs. The Internet”: This five-episode series is a cooking reality show. In each episode, award-winning chefs are asked to compete against millennial-aged food writers to create the best-tasting dish after watching a short viral food video.
— People: “Celeb Moms Get Real”: This brief series created by Time Inc.’s People showcases female celebrities who are mothers. Featured guests include actress Julianne Moore and singer Carrie Underwood, who both share personal experiences and stories about being mothers in this series.
Condé Nast Entertainment
— “Virtually Dating”: Produced in a partnership by Condé Nast Entertainment and Facebook, this short video series centers around two people set up on a blind date— a date that takes place entirely in a virtual-reality world.
— “We’re Wired That Way”: National Geographic‘s “We’re Wired That Way” consists of a series of brief videos. Each video focuses on a specific topic that explains the science behind why humans behave in certain ways, including “the science of healing”, “the science of cute,” and “why we lie.”
Popular Science (Bonnier)
— “Great Moments in Popular Science”: In this short video series, Popular Science gives its audience short snippets showcasing its content.