Face Up: This month: Banking Strategies
Issue: March/April 2006
Frequency: Six times a year
Editor: Pat Allen
Art Director/Design: Pressley Jacobs: A Design Partnership
Photography: Dan Goldberg
a creative director at Chicago-based publisher BAI gave a fellow
engaged employee a wedding cake topper as a gag gift she never intended
for it to become the cover art of Banking Strategies.
But, when editor-in-chief Pat Allen and the design team at Pressley
Jacobs sat down to brainstorm how to convey the March/April cover
story, they wanted to hint at the findings of a customer research study
suggesting that customers are no longer willing to "commit" to their
banks. And, the cake topper, which depicts a groom running from his
bride-to-be, seemed the perfect fit. "It was given as a joke, because
it showed the groom running away from the bride, and the bride snagging
him by the collar," says Allen, adding that banks are looking for a
lasting commitment, whereas customers are not.
and staff designed the pinstripe wedding cake made by a local bakery
and found the wedding cake topper in a party store. A model with a
runaway bride was considered, but the team decided that the concept of
someone with commitment issues is more commonly applied to a man. The
topper’s base was retouched during post-production to make it look as
if the figurines stand directly on the frosting.
Our design panel says:
"Nice colors, but really an ineffective piece of communication, because
I have no idea what it is that ﾑpeople can’t commit’ toﾅ I’m led to
believe that the only way to have a successful banking strategy is to
land a rich husband. And at all costs. Very Fiftiesﾅ I like the fact
that the bowl of the "g" loops around the grooms neck like a nooseﾅIt
is editorially unwise to put a commercial logo on the cover; this will
make readers question the editorial integrity of this publicationﾅThe
color palette is lovely and restrainedﾅPlays into stereotypes nicelyﾅ"
The Panel: Jandos Rothstein, Governing Magazine; Charles Brucaliere, Forbes; Jamie Stark, Stark Designs; Ina Saltz, Saltz Design; Bruce Ramsay, Newsweek; Criswell Lappin, Metropolis
Have a unique "cover" story? Contact Folio: Assistant Editor Linda Zebian at firstname.lastname@example.org.