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The Folio: Marketing Awards shine a spotlight on the greatest marketing efforts by the media industry’s most innovative marketing professionals.

Marketing occupies an increasingly core position at the center of the magazine media enterprise. In this context, we’re pleased to host the Folio: Marketing Awards, designed to identify and honor groundbreaking marketing efforts in all magazine media channels, in all sectors, and for work produced for internal and external clients alike.

The Folio: Marketing Awards are divided into two classifications:

Marketing Initiatives for Your Company’s Brands: Recognizing work associated with marketing for the full magazine brand platform—print, digital, mobile, events and audience development.

Marketing Initiatives for Your External Clients: Honoring the creativity and innovation behind marketing campaigns for brand partners.

Winners and honorable mentions in each category will be announced at a celebratory breakfast on December 13, 2016 in New York City. For any questions, please contact Jessica Coonan at folioawards@accessintel.com; 203-899-8436. 


CATEGORIES

Marketing Initiatives for Your Company’s Brands 

  • Email Campaign – Recognizing the innovative use of an email campaign to deliver relevant information and engage your audience.
  • Lead Gen Initiative – This category honors creative use of marketing promotions to secure qualified prospects.
  • Use of Social Media – For use of Facebook, Twitter and other social media platforms in a marketing campaign.
  • Media Kit – Recognizing the best in bringing advertising opportunities to life and engaging prospects; a piece that tells your brand’s story.
  • Use of New Technology – Recognizing a campaign using a tool or new technology. Considerations: Include clarity of message, creative promotion of both the brand and the technology used and data proving the success of the campaign.
  • Use of Mobile – A creative and effective use of mobile properties to maximize a marketing campaign.
  • Use of Video – Leveraging a publisher's broadcast reach to accomplish your objectives. We'll look at customization and depth of program, return on investment for your brand, and how effectively the publisher has leveraged the power and reach of its media holdings.
  • Integrated Program – Honoring the most comprehensive integrated marketing programs that capitalize on three or more media channels to great effect.
  • Integrated Program for Product Launch – Honoring the most comprehensive integrated marketing programs that capitalize on three or more media channels to great effect for a magazine launch or launch of an extension product (may include newsletters, tv show, event, etc.).
  • Direct Mail Collateral – Honors the best collateral used in a direct-mail campaign.
  • Behavioral Marketing Campaign – The use of behavioral data to create a smarter, targeted marketing campaign.
  • Licensing Marketing Campaign – A marketing campaign that promotes your brand’s licensing or merchandising program.
  • Branding Campaign – Recognizing an integrated marketing initiative to promote the brand as a whole.
  • Rebranding Campaign – Overall marketing campaign centered around a redesign or re-launch of a brand.
  • Audience Marketing Campaign/Collateral – Honoring the email, print or social initiatives behind your audience growth.
  • Renewal Campaign – Recognizes email, print or social initiatives behind your subscriber renewals.
  • Welcome/Onboarding Campaign – Honoring marketing initiatives behind the organic expansion of a magazine-brand database and engaging/welcoming those new audience members.
  • Contests/Sweepstakes – For interactive, creative approaches to reader outreach, while providing advertisers with out-of-box ways to reach key audiences. Top considerations: content and creativity of contest/giveaway, and results, including number of entrants and satisfaction of sponsors if applicable.
  • Marketing Campaign for a Series of Events – Recognizing marketing campaigns for events series, meaning the events have the same branding and might be periodic or regional. Can include conferences, seminars, tradeshows and road shows.
  • Marketing Campaign for a New Event – An event or group of events tied to a magazine brand and presented by a magazine publisher. Top considerations: creativity of event’s marketing rollout, presentation of event, attendance/audience, sponsors’ satisfaction.
  • Marketing Campaign for a B2B Event – For a cohesive overall marketing campaign for a business-to-business event.
  • Marketing Campaign for a B2C Event – For a cohesive overall marketing campaign for a business-to-consumer event.
  • Microsite – Recognizing outstanding online magazine brand extensions. Judges will consider content, design and overall success (traffic and revenue) of this microsite.
  • Marketing Team of the Year
  • Marketer of the Year
  • The Gold! Award – Honoring the most innovative, out of the box integrated marketing campaign or paradigm-shifting marketing idea.

Marketing Initiatives for Your External Clients

  • Email Campaign – Recognizing the innovative use of an email campaign to deliver relevant information and engage your audience on behalf of a client/advertiser.
  • Lead Gen Initiaitve – This category honors creative use of marketing promotions to secure qualified prospects on behalf of a client/advertiser.
  • Client Promotion Via Social Media – For bringing the marketing message to life and engaging users to get the word out using the social platform.
  • Use of Mobile – Recognizing advantageous and effective use of mobile media to maximize a client or clients’ program.
  • Use of Video – Leveraging a publisher's broadcast reach to accomplish a client’s objectives. We’ll look at customization and depth of program, return on investment for the advertiser and how effectively the publisher has leveraged the power and reach of its media holdings.
  • Integrated Package – Leveraging a publisher's print, digital and broadcast reach to accomplish a client’s objectives. We’ll look at customization and depth of program, return on investment for the advertiser and how effectively the publisher has leveraged the power and reach of its media holdings.
  • Custom Native Advertising Package – Innovative placement and packaging of cross-platform native advertising. 
  • Content Marketing/Sponsored Content Package – For the best integrated content marketing/sponsored content package developed by your team on behalf of an advertiser. Entries will be evaluated on relevance of content and distribution channels selected for target audience.
  • Multiple Magazine Title Advertising or Sponsorship Buy – A media offering that leverages multiple magazine titles as part of the advertising/sponsorship package. Top considerations: presentation of plan to client; success of media program.
  • Sponsored Event – A sponsored event or group of events tied to the magazine brand and presented by a magazine publisher. Top considerations: creativity of event, presentation of event, attendance/audience, sponsors’ satisfaction.
  • Customized Web Site/Microsite – A sponsored section of a magazine site designed to educate an audience on a specific topic. Top considerations: design, sponsorships and advertising placement; depth of site, qualified traffic to section, and effectiveness of marketing efforts.
  • The Gold! Award – Honoring the most innovative, out of the box integrated marketing campaign or paradigm-shifting marketing idea.
  • Marketing Team of the Year
  • Marketer of the Year

HOW TO ENTER

Please enter online and have the following prepared:

  • Category Entered
  • Key Contact for entry
  • Organization submitting entry
  • Title of entry (as it would appear on the award)
  • Mission Statement – Please enter your brand's mission statement.
  • The Experience – Describe the experience of the campaign/initiative through the eyes of the target.
  • Success Factors – Describe the important factors that were meaningful to the success of the program. Was it unique? What was exciting and new? Was technology was leveraged?
  • Expectations – Describe how the campaign/initiative met or exceeded its objectives / expectations.
  • Results – Quantifiable results such as conversions, attendance numbers, media hits, PR Impressions, survey results, post-event analysis, impact on sales & circulation, etc.
  • Supporting Materials – Any images, videos, pdfs, or website links you'd like to include to support your entry. 

ELIGIBILITY REQUIREMENTS

Applicants must be employed by a media company, or a digital-only media company, or at an association, or work as a consultant or other services-provider to the industry.

DEADLINES & FEES

Entry Deadline: September 29, 2016
Final Deadline: October 21, 2016

Entry Fees:
The price of each primary entry is $250. If you submit the same entry into multiple categories, the additional fee is $200 per category. There is a late entry surcharge of $50 per entry for entries submitted after September 29, 2016. Payment in full must accompany the entry. Entry fees are not refundable.

Multiple Entries:
Multiple entries are accepted and encouraged. A single entry can be entered into more than one category. Please follow the “How to Enter” instructions for each category you will be entering.

CONTACT INFORMATION

For any questions, please contact Jessica Coonan at folioawards@accessintel.com; 203-899-8436. For sponsorship opportunities, contact Tania Babiuk at tbabiuk@accessintel.com; 203-899-8498.