Folio2017-mktg-awards-540x304-sb

You’ve researched, created, written, rewritten, and executed all year, and now is the time to reap the rewards! The Folio: Marketing Awards shine a spotlight on the greatest marketing campaigns and strategies put together by the media industry’s best and brightest marketers – and that means you.

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The Folio: Marketing Awards are divided into three classifications:

Outstanding Campaigns (For Your Brand): Recognizing work associated with marketing for the full magazine brand platform—print, digital, mobile, events, and audience development.

Outstanding Campaigns (For Your Client): Recognizing work associated with marketing on behalf of a client—print, digital, mobile, events, and audience development.

Overall Marketing Excellence (People Categories): Honoring the individuals and teams behind your innovative marketing initiatives.

For any questions, please contact Jessica Coonan at jcoonan@accessintel.com or 203-899-8436.


CATEGORIES

Outstanding Campaigns (For Your Brand):

  • Account-Based Marketing Campaign – Spotlighting your strategic approach to B2B marketing based on achieving goals for specific target accounts.
  • Branding/Rebranding Campaign – Recognizing an integrated marketing initiative to promote the brand as a whole.
  • Content Marketing/Sponsored Content Package – For the best integrated content marketing/sponsored content package developed by your team. Entries will be evaluated on relevance of content and distribution channels selected for target audience.
  • Contests/Sweepstakes – For interactive, creative approaches to reader outreach, while providing advertisers with out-of-box ways to reach key audiences. Top considerations: content and creativity of contest/giveaway, and results, including number of entrants and satisfaction of sponsors if applicable.
  • Email Campaign – Recognizing the innovative use of an email campaign to deliver relevant information and engage your audience.
  • Experiential Marketing Campaign – Awarded to an innovative campaign that engaged an audience and let them experience your brand or product first-hand.
  • Event Marketing Campaign – Honoring a cutting-edge integrated event marketing campaign.
  • Influencer Marketing Campaign – Honoring the most innovative use of influencer marketing.
  • Integrated Program – Honoring the most comprehensive integrated marketing programs that capitalize on three or more media channels to great effect.
  • Lead Gen Initiative – This category honors creative use of marketing promotions to secure qualified prospects.
  • Social Media Marketing Campaign – Recognizing the best use of social media in a marketing initiative.
  • The Gold! Award – Honoring the most innovative, out of the box marketing campaign or paradigm-shifting marketing idea.

Outstanding Campaigns (For Your Client):

  • Account-Based Marketing Campaign – Spotlighting your strategic approach to B2B marketing based on achieving goals for specific target accounts.
  • Branding/Rebranding Campaign – Recognizing an integrated marketing initiative to promote the client’s brand as a whole.
  • Content Marketing/Sponsored Content Package – For the best integrated content marketing/sponsored content package developed by your team on behalf of an advertiser. Entries will be evaluated on relevance of content and distribution channels selected for target audience.
  • Contests/Sweepstakes – For interactive, creative approaches to reader outreach, while providing advertisers with out-of-box ways to reach key audiences. Top considerations: content and creativity of contest/giveaway, and results, including number of entrants and satisfaction of sponsors if applicable.
  • Email Campaign – Recognizing the innovative use of an email campaign to deliver relevant information and engage your audience.
  • Experiential Marketing Campaign – Awarded to an innovative campaign that engaged an audience and let them experience your brand or product first-hand.
  • Event Marketing Campaign – Honoring a cutting-edge integrated event marketing campaign.
  • Influencer Marketing Campaign – Honoring the most innovative use of influencer marketing.
  • Integrated Program – Honoring the most comprehensive integrated marketing programs that capitalize on three or more media channels to great effect.
  • Lead Gen Initiative – This category honors creative use of marketing promotions to secure qualified prospects.
  • Social Media Marketing Campaign – Recognizing the best use of social media in a marketing initiative for a client.

Overall Marketing Excellence (People Categories):

  • Agency of the Year 
  • Agency/Client Content Marketing Partnership
  • Marketer of the Year
  • Marketing Team of the Year

HOW TO ENTER

Please enter online and have the following prepared:

  • Category Entered
  • Key Contact for entry
  • Organization submitting entry
  • Title of entry (as it would appear on the award)
  • Mission Statement – Please enter your brand’s mission statement.
  • The Experience – Describe the experience of the campaign/initiative through the eyes of the target.
  • Success Factors – Describe the important factors that were meaningful to the success of the program. Was it unique? What was exciting and new? Was technology was leveraged?
  • Expectations – Describe how the campaign/initiative met or exceeded its objectives / expectations.
  • Results – Quantifiable results such as conversions, attendance numbers, media hits, PR Impressions, survey results, post-event analysis, impact on sales & circulation, etc.
  • Supporting Materials – Any images, videos, pdfs, or website links you’d like to include to support your entry.

ELIGIBILITY REQUIREMENTS

Applicants must be employed by a media company, or a digital-only media company, or at an association, or work as a consultant or other services-provider to the industry.

DEADLINES & FEES

Entry Deadline: November 30, 2017
Late Deadline: December 7, 2017

Entry Fees:
The price of each primary entry is $325. If you submit the same entry into multiple categories, the additional fee is $275 per category. There is a late entry surcharge of $75 per entry for entries submitted after November 30, 2017. Payment in full must accompany the entry. Entry fees are not refundable.

Multiple Entries:
Multiple entries are accepted and encouraged. A single entry can be entered into more than one category. Please follow the “How to Enter” instructions for each category you will be entering.

CONTACT INFORMATION

For any questions, please contact Jessica Coonan at jcoonan@accessintel.com or 203-899-8436. For sponsorship opportunities, contact Tania Babiuk at tbabiuk@accessintel.com or 203-899-8498.