Engaging audiences with targeted and personalized email content can create new revenue opportunities for publishers. Yet key findings from a recent Folio: survey, sponsored by Lyris, indicate publishers are still grappling with digital messaging fundamentals.
Watch this on demand Folio: Webinar to discuss the survey findings, and to learn how one publisher, Advanstar, streamlined their process to intensify the focus on audience engagement strategies.
Carrie Landman, Audience Development Operations Director, Advanstar
Alex Lustberg, CMO, Lyris
Melissa Stillwell, E-media Product Manager, Advanstar