On-Demand-Header


WATCH NOW

Engaging audiences with targeted and personalized email content can create new revenue opportunities for publishers. Yet key findings from a recent Folio: survey, sponsored by Lyris, indicate publishers are still grappling with digital messaging fundamentals.  

Watch this on demand Folio: Webinar to discuss the survey findings, and to learn how one publisher, Advanstar, streamlined their process to intensify the focus on audience engagement strategies.

SPEAKERS

  • Carrie Landman, Audience Development Operations Director, Advanstar

  • Alex Lustberg, CMO, Lyris

  • Melissa Stillwell, E-media Product Manager, Advanstar

WATCH NOW