Entrepreneur Media Eliminates Print Publisher Position (posted 4/17)
Irvine, California-based Entrepreneur Media Inc. has reorganized its staff structure by eliminating the traditional print publisher role to further integrate its marketing platforms.
Two new sales vice presidents serving both coasts will replace the publisher. Eastern vice president is Bob Kelly, former publisher of Kiplinger’s Personal Finance, while former Fast Company acting publisher/advertising director Kate Rodler assumes the west coast position. "We think the traditional publisher’s role is kind of disappearing, " says Entrepreneur Media president Neil Perlman. "Advertisers are looking for integrated programs so the agencies will have one source to go to for both print and online. We are changing our structure in anticipation of that for the day that it happens. In some cases it’s happened already."
Former Entrepreneur publisher Carrie Fitzmaurice has left the company to pursue other interests. "It is a different position with different qualifications and a different level of experience," says Perlman. "When you have two managers on both coasts it’s almost a demotion and it was not something I’d encourage her to do."
Both Kelly and Rodler will report to VP/corporate publisher Ryan Shea, who oversees advertising across all media platforms. "The two regions are the most productive regions in the country," says Perlman. "We can get much closer to the agencies and be more service-oriented toward them by having this concentration on two regions with two managers."
Entrepreneur print ad revenues posted a 18 percent increase in 2006, while Entrepreneur.com showed a 70% increase in ad revenue gains. The company’s book division, Entrepreneur Press, plans to launch 106 new book titles this year.