Entertainment Weekly to Partner with GetGlue.com
This to be GetGlue.com’s first publishing partnership.
When users check in with items on EW’s “Must List” through GetGlue.com, they will be given access to virtual and physical stickers. These stickers are then used to access exclusive content from Entertainment Weekly editors.
Once obtained, users can share these stickers with friends via Twitter and Facebook. Consecutive weekly visits to the “Must List” will result in additional stickers with a different set of rewards.
EW’s “Must List” is a top 10 recommendation list of what’s hot in the entertainment sector which is updated weekly.
This is the first publishing partnership for GetGlue.com, a site for users to rate and “check-in” with television shows, movies, music and books. Users create personal profiles and are able to view what friends are “consuming” in real-time. The site also provides users with suggestions tailored to personal taste based on user behaviors.
Alex Iskold, CEO and founder of GetGlue.com, says, "The check-ins and stickers will provide a perfect mix for fans to stay up to date on the latest trends and to unlock exclusive rewards."