Entertainment Magazines Lead the Pack in Readership Study
Celebrities, dogs and authoritarianism engage readers in the latest GfK MRI readership study.
Entertainment titles were the top two print audience performers in October 2017, as measured by the latest GfK MRI’s Issue Specific (IS) Readership Study. People magazine’s Oct. 23 issue (IS audience: 54,763,000) featured the likeness of Chip and Joanna Gaines while delivering an “exclusive” on why the duo ended their television show, Fixer Uppers. It scored an IS index of 135. News that both Khloe Kardashian and Kylie Jenner are expecting graced the cover of the Oct. 9 In Touch (7,891,000) placing it close behind, with an IS score of 134.
Meanwhile, the cover of the October issue of Southwest: The Magazine depicted a playful pooch and the headline Wild Lives while garnering an IS ranking of 134 and an audience of 7,398,000. Politics—in the form of why John Kasich is “still running for president” along with a close-up of Jimmy Kimmel as the new Walter Cronkite—were cover hooks for the Oct. 30 New York Magazine (134, 3,806,000). Rounding out the top seven were Entrepreneur with an IS score of 132 and an audience of 3,619,000; Wired, at 131 and 3,910,000; and the Oct. 28 installment of The Economist, at 128 and 2,840,000.
IS metrics show how magazines perform with regard to their average issue audience estimates from GfK MRI’s “Survey of the American Consumer” for the two most recent waves of survey data. Issue Specific data supplement the company’s 12-month readership averages to show how many people had the opportunity to see ads within a given issue of a magazine.