EnsembleIQ Taps Jeff Greisch as Chief Brand Officer
The 33-year publishing veteran will oversee all content and sales operations for the company's 40-plus brands.
EnsembleIQ has again expanded its executive team, naming Jeff Greisch chief brand officer, the Chicago-based B2B media firm announced today.
In the newly created position, Greisch will oversee all content and sales operations for the company's growing portfolio of print and digital brands serving various North American retail markets, including Progressive Grocer, Shopper Marketing, and Convenience Store News, among several others.
All of the company's brand directors will report to Greisch, who will in turn report directly to president and CEO Peter Hoyt, a company spokesman tells Folio:.
Formed out of the merger of Stagnito Business Information, Edgell Communications, and the Path to Purchase Institute earlier this year, EnsembleIQ made its first major splash two weeks ago, acquiring several Canadian-based titles from Rogers Media and shifting COO Korry Stagnito to chief business development officer, in charge of future M&A activity as well as the newly formed EnsembleIQ-Canada division. That move coincided with Richard Rivera's arrival from Innovation Enterprise as the company's new COO.
Greisch joins EnsembleIQ from the Ohio-based Amos Media, publisher of such hobby-oriented titles as Craft Ideas and Coin World, where he served as president. Prior to that, Greisch spent several years at Reed Elsevier, eventually rising to president of the company's Chicago division.
"I look forward to working with the EnsembleIQ team to further enhance our position as the indispensable media information partner for our critical markets," said Greisch in a prepared statement.