Engaging With The Brand: A New Paradigm
I was really happy yesterday when I wrote a story about Bob Sacks’ speech at the Western Fulfillment Management Associations Circ Day LA. I wrote it seated at the table before and during Sacks’ speech. I hope I didn’t offend my tablemates, but then Sacks told me Walter Winchell (the famous 20th century gossip columnist) would not have been worried about offending his tablemates. And then, thanks to the magic of wireless Internet access, I e-mailed it back to the office and out it went, less than an hour later, as part of yesterday’s Folio: Alert. Later that day, Brad Stauffer, a prominent Los Angeles-based publishing figure, e-mailed me saying how cool it was to see that story turned around so quickly.