Emerald Expositions Purchases Digital Dealer Expo
The acquisition includes Dealer Magazine, as well as a series of smaller regional events in the retail automotive space.
Emerald Expositions has made another acquisition in the North American trade show space.
The B2B events and media firm annoucned this week its purchase of the Digital Dealer Conference and Expo, a biannual three-day event focused on the fast-growing digital sector of the retail automotive industry.
Terms of the deal — which includes the 18,000-circulation Dealer Magazine as well as digital media assets and a slew of regional workshops — were not disclosed, but the Dealer Communications team will stay on after the sale and join Emerald, according to a statement form Emerald EVP Darrell Denny.
"With internet auto sales being one of the fastest growing segments within the automotive industry, we're pleased to expand the Emerald portoflio of markets into the world of e-commerce solutions for retail dealerships," wrote Denny in the statement.
While the sector is not necessarily a natural fit for the company, the acquisition falls in line with Emerald's general strategy of targeting established, market-leading events, regardless of the industry they serve. The deal comes on the heels of a pair of August purchases in the swimwear, activewear, and wholesale souvenir spaces. Like in the Dealer purchase, the teams subject to those acquisitions were also retained by Emerald.
Altogether, Emerald produces more than 80 annual conferences in industries as diverse as food, healthcare, design, and military.
While about one-sixth of Emerald-produced conferences have a branded media product attached to them, CEO David Loechner told Folio: last year that it's not seen as a prerequesite for making an acquisition, but rather a "valuable add-on."
"There is substantial opportunity for the show to grow and prosper under a leading group like Emerald, and I'm confident our attendees and exhibitors will start to see the benefits very quickly," said Dealer Communications owner Michael Roscoe, who will stay on with Emerald as a consultant.
Emerald Expositions was advised by Connecticut-based Corporate Solutions in arranging, structuring, and negotiating the transaction.